Self esteem and authenticity
A recent post by my friend Pascal Derrien and the commentary thread, most notably contributions by CityVP 🐝 Manjit and CityVP 🐝 Manjit prompted me to share this perspective on the notion of personal branding.
My comment on Pascal's post ( http://tinyurl.com/hcenllb) was this:
You're a brave dude to share your vulnerability my friend. The notion though of personal branding is beginning to ring hollow with me as it has about it a formulaic approach that I think is antithetical to real authenticity. Perhaps it is simple nomenclature. I concur that establishing and displaying consistent personal character - whether in the home or the workplace - is key. Humans are not products. We cannot be distilled into statements of features and benefits while attempting to define and communicate a sustainably differentiated 'brand'.
beBee is a great place to consider alternative perspectives and points of view. There are many provocative writers here who inspire genuine conversation and exchange. Pascal's post took me to a chapter from my recently-published book Riding Shotgun - A book for men and the partners they care for. While the context of my original motivation for writing this was somewhat different it appears (to me at least) to be relevant in this context as well.
I wrote:
In my work as a copywriter and branding consultant, I enable my clients to present themselves in the most authentic fashion possible to all stakeholders. Authenticity in this regard refers to offering an audience genuine, transparent, and honest stories about a product, service or experience.
I often quote Danish futurist Rolf Jensen, when explaining to clients and prospects why their stories can be more important than their products. Jensen observed, “A critical component of a great brand and the most essential component of its composition is that the experience of the brand must create an emotional connection with the consumer. Emotion is the one human ability that cannot be automated.”
When recently reading Dr. Alice Miller’s book, The Drama of the Gifted Child - The Search for the True Self, it struck me that what I do in my business is something we probably need to do as individuals. My work revolves around helping corporations discover their true self and, in turn, present that to consumers in a powerful, relevant manner.
But what about learning how to express our own true selves to those closest to us? That’s something I am learning more about every day.
Dr. Miller writes, “There are, however, many people who can tolerate the loss of beauty, health, youth, or loved ones, and although they grieve, do so without depression. In contrast, there are those with great gifts, often precisely the most gifted, who so suffer from severe depression. For one is free from it only when self-esteem is based on the authenticity of one’s own feelings and not on the possession of certain qualities.”
I have worked with companies that struggle to understand why consumers don’t intimately understand and accept their grandiose claims - the best, the fastest, the easiest, the cheapest! For many years, corporations, both large and small, felt that simply delivering a consistent message loudly, again and again and again, would lead consumers to blindly accept that what they said was true.
How many of us do that with our own lives?
Simple repetition should convince people around us that what we are telling them about ourselves is true, authentic, and genuine. Right?
Not so much.
Consider Dr. Miller again, “…it is impossible for the grandiose person to cut the tragic link between admiration and love. He seeks insatiably for admiration, of which he never gets enough because admiration is not the same thing as love. It is only a substitute gratification of the primary needs for respect, understanding, and being taken seriously…”
There is something remarkable that happens when we begin to accept our own truths, when we explore our hidden corners. There’s also something remarkable that happens when our business learning and personal journey begin to integrate, forming common perspective.
If you’re considering therapy, remember this: just as no corporation should be fearful of learning what it’s authentic story is, so should no individual purposely avoid attempting to discover their authentic, true self. In both cases, the exercise can be fraught with challenge, but the outcome is inevitably beneficial.
© Copyright 2016, Don Kerr, Don Kerr Writes - All rights reserved.
don@donkerrwrites.com
https://donkerrwrites.squarespace.com
https://ridingshotgun.squarespace.com
"
Articles from don kerr
View blogIn November of 2016, I produced a bit of honey here that garnered some attention. · https://www.bebe ...
Mindfulness is apparently on everyone's radar these days and for good reason. We're increasingly and ...
I spent several years as camper, guide, counsellor, and finally program director at Camp Mazinaw. Th ...
Related professionals
You may be interested in these jobs
-
Injectable Sales Consultant
Found in: Talent CA C2 - 6 days ago
Clarion Medical Technologies Inc. Winnipeg, CanadaThis position will be responsible for achieving sales goals in assigned territory by developing new customer accounts and ensuring on-going customer satisfaction through excellent customer service and follow-up. · The successful applicant will: · • Sales oriented person who thri ...
-
Deliver Food with Uber
Found in: beBee S2 CA - 3 weeks ago
Uber eats Marieville, Canada Full timeYour Schedule. Your Goals. Start Delivering with Uber. · What is Uber? · Delivering with Uber is an alternative to a part-time or full-time job and can get you earning cash quickly. Delivering with Uber allows you to earn quick cash while maintaining the flexibility your schedule ...
-
Project Director
Found in: Talent CA 2 C2 - 20 hours ago
CB Canada Chalk River, CanadaPTAG???s Project Management Advisory & Services firm has reached new heights and recognition in the industry through associations with Project & Construction Management Industry think-tanks, and innovative service delivery partnerships with our customers. This commitment to our i ...
Comments
Sara Jacobovici
7 years ago #33
A pleasure Don \ud83d\udc1d Kerr. Thank you for using a musical reference.
don kerr
7 years ago #32
'Apath' Phil Friedman in another medium that I am about to liberate some of his brilliance of my own.
don kerr
7 years ago #31
Why Dr. Gerald Hecht you do me a great honour to say so. Also glad to hear about that antibiotic free thingie. We actually have to pay for antibiotics here in Canuckistan or perhaps I have misunderstood - again.
don kerr
7 years ago #30
Thanks for chiming in Sara Jacobovici
don kerr
7 years ago #29
Heard that Randy Keho and you have always been consistent in how you have presented yourself here. Makes sense.
don kerr
7 years ago #28
Yo Princess - if there's anyone on this platform who is a model of authenticity to my mind it is you. xx00
Cyndi wilkins
7 years ago #27
From you Gerald Hecht..." @Cyndi wilkins Please remember that in this Universe ...there are no accidents..." I stated that where??? Oh, and... #16 "@Cyndi wilkins I'm not sure if or where you questioned the Universe...we don't query such stuff...do we?" Really? Then why the link bomb??? I hope you managed to consume something other than fast food...
Randy Keho
7 years ago #26
Sara Jacobovici
7 years ago #25
Sara Jacobovici
7 years ago #24
Sara Jacobovici
7 years ago #23
Phil Friedman
7 years ago #22
That's good, Don \ud83d\udc1d Kerr, I am reassured to hear that. I regret even having to raise the question, but being an Apath, I often even have to ask my wife, "How am I feeling?" Of course, I am pure of heart and an habitual storyteller, so on balance not a bad guy. I agree that you have stimulated an excellent exchange of opinion here. Thanks.
don kerr
7 years ago #21
@Phil Friedman Maybe I'm just oblivious but I don't witness any hijacking here. I see a great exchange of perspective, experience and insight. Dare I say - some effective, authentic stories which contribute to my understanding for sure.
don kerr
7 years ago #20
Paul Walters A poke in the eye with a sharp stick. Some good discussion here. Thanks for chiming in from your Pacific paradise.
don kerr
7 years ago #19
Michael Adams as you write - In a nutshell "We invest in our image, not our character." However, our innate character speaks directly to our authentic self. YES!
don kerr
7 years ago #18
I am a strong proponent of the benefit of storytelling Phil Friedman . Yes, it is being co-opted within the realm of marketing buzz now but it does not invalidate the power of a good story. Howard Schultz effectively built Starbucks by telling a good story of its origins and it is one he shares to this day with everyone who comes to work there. Like Starbucks or not, they are a success by any measure. Storytelling can be one of the most powerful tools in a leader's kit. Critically though, they must be founded in truth - not spin - and kept genuine.
don kerr
7 years ago #17
Can't argue with you here Mohammed Sultan but struggle with the notion of 'productizing'. That devolves into the world of features and benefits again and can lead to the disavowal of character. For example, Philip Morris have launched a heat-not-burn cigarette called Icos (in the interest of full disclosure I worked on a PM competitor's offering in the same arena called REVO). They claim that this will reduce the harm of smoking and somehow this makes them a leader in responsible smoking. The problem is this - the features and benefits might be sustainable. The character of the product however is still one that enables and promotes smoking.
don kerr
7 years ago #16
By and large Bernard Poulin I concur. My point about self esteem is that it is a by product of self respect. They go hand in hand. We must feel good about ourselves, what we offer our friends and family through authentic exchange. That allows us to achieve a degree of self respect insofar as we are true to our selves. This is not about some external validation. It is about personal worth. The remark about therapy relates to my finding that corporations benefit from some degree of genuine therapy just as humans can. It is about exploration and turning toward adversity which can affect both businesses (after all just a collection of people) and individuals.
Phil Friedman
7 years ago #15
Cyndi, my original comment was about branding. I guess I misunderstood your reply because it was directed to my comment. I don't in the least question the validity of storytelling as you describe it. Just keep in mind that "storytelling" is a term frequently used these days in connection with branding -- would you not agree Don \ud83d\udc1d Kerr?
Phil Friedman
7 years ago #14
Robert, I am not in the least surprised. I just always try not to confuse what is for what should be. From the example you cite, I now understand the irony of your statement that "Any sort of branding—and I mean any sort—is totally reliant on honesty." For what now understand is that you are wishing Diogenes a sarcastic "good luck" conducting his search in the marketing and advertising sector. I believe that my original comment shares that view.
Paul Walters
7 years ago #13
Cyndi wilkins
7 years ago #12
Robert Cormack
7 years ago #11
Phil Friedman
7 years ago #10
Phil Friedman
7 years ago #9
Please forgive me, Cyndi, but I do not see how you can explain one amorphous term ("consciousness") using two others that are equally, or even more amorphous ("self-knowledge" and "personal authenticity"). I know from a comment you made elsewhere on this topic that you see branding as storytelling (Correct me, if I am wrong.) And I agree that if a company or person has an attractive story to tell (good product, interesting history, commitment to meaningful innovation, social responsibility, and so on), that story can be told well or alternatively badly. Thus, it can be believable or not -- independent of the fact that it is true. So I would agree with you if you are saying that a skillful brand-builder is one who takes a true story and makes it believable, hence successful. However, my point is that there is an attitude afoot these days which holds that "creative" branding practitioners can literally make a sows ear appear to be a silk purse. And moreover, that to be able to do so is the highest form of the brander's craft. No wonder it's become ever harder to attain believability, even when the facts of the story to be told are worthy of brand loyalty. Cheers!
Phil Friedman
7 years ago #8
Robert (Cormack), I am somewhat taken aback by both the honesty of your statement and your willingness to make it. You say, "We think of honesty as telling the truth when, in fact, it's really creative honesty ... the ability to convey a message (story, product benefit, etc) in a way that's believable." If I understand you correctly, "honesty" in branding is much like truth in advertising -- you achieve it by making it "believable" (not overtly fantastic or on the face of it, clearly false) and by crafting it in such a way as to avoid being caught out on misstatement of fact. The example which springs to my mind is one of a company that contributes $1.00 to UNICEF for every item of product it sells worldwide (amounting to millions annually) and, thereby, adds the coloring of deep humanitarian concern to the images raised in the public's mind by its brand. Believable because the company actually makes the contributions, and so achieves what I agree is "creative honesty". Until some nasty, spoilsport investigative reporter drops a blockbuster story on the public about how the company has much of its product manufactured in plants around the world that routinely employ child labor at slave wages. Sorry, but to me, honesty involves more than believability. Indeed, often stringent honesty (conformance with the facts) is not "believable" because we see it far too infrequently. And because we constantly see too much "truth" that is "creative" -- based on "alternate facts." Cheers!
Cyndi wilkins
7 years ago #7
We work to create by means of "consciousness." That in turn leads to achieving self-knowledge and personal authenticity...What, dare I ask, is wrong with that?
Robert Cormack
7 years ago #6
Phil Friedman
7 years ago #5
don kerr
7 years ago #4
CityVP \ud83d\udc1d Manjit Bingo!
CityVP Manjit
7 years ago #3
David B. Grinberg
7 years ago #2
Pascal Derrien
7 years ago #1