#ABMSaas series |Social media spend goes up but You are still going down in sales?

The major social media platforms are essentially torpedoing organic reach. Consumer use of ad blockers more and more and 4 out of 10 systematically have one since the past 3 years

What’s a brand to do?

Social media advertising is finally coming into its own, with ad spend reaching $23.68 billion worldwide three years ago. The major platforms have been sinking a lot of research and revenue into their advertising platforms, developing sophisticated new strategies to help brands reach the right customers at the right time.

Similar to Twitter and Facebook’s sponsored posts, more platforms are blending ads seamlessly into the user’s experience. Plus segmentation has grown increasingly sophisticated — making your ads more relevant and click rates rise. Companies interested in being relevant to today’s consumers will continue investing in social channels.

To understand how things are REALLY working, do not trust the zillions FB or one-day-SMM experts, work hand in hand with an R&D technological company that makes sales with their Apps for a living.

Make the acquaintance of more than 200 professional who joined: https://www.facebook.com/groups/ABMSaaS/ and stop wasting your money...Hope is not a Strategy!

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

ABM takes the antiquated concept of leads and funnels and turns it on its head.

Rather than a funnel, ABM creates a continuous cycle of increasing levels of engagement with prospects via a much more efficient model that focuses 100% of time and resources on a smaller number of pre-selected target accounts that are most likely to become customers.

97% of marketers who have tried ABM report a higher ROI than other marketing activities. 🚀

Studies have shown that ABM programs result in 40% larger deal sizes and 285% higher close rates vs. standard funnel marketing.

The difference is like fishing for little minnows with a net and using a laser-guided speargun to catch a trophy fish suitable for mounting. 🏆

Which sounds better to you?

Engage with them and start your #ABMSaaS journey