Renée 🐝 Cormier

6 years ago · 3 min. reading time · ~10 ·

Renée 🐝 blog
Six Marketing Moves That Save You Money!

Six Marketing Moves That Save You Money!

\ Renée Cormier PR Services
Public Relations * Communications * Business Strategy

Partnering with companies to help them strategically elevate the reputation
of their company, products and people.


“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

If you are of the opinion that marketing is expensive, then think again. There are many ways to conduct your marketing efforts that can save you a bundle. Foregoing them, however, is very expensive! Read on to see what you can do to maximize your marketing efforts without going broke!

1. Follow a Plan: Not having a marketing plan will cause you to waste a lot of time and money. Having a plan and not following it is even worse! A plan helps you keep your efforts focused and meaningful. Trust me, you want every move you make to count and you want to have a clear set of directions with timelines to help you accomplish everything in an expedient fashion. Your plan should also include evaluation methods and a competitive analysis so you can really develop a strong strategy around achieving your objectives.

2. Have a Strategy: While we’re on the subject, this seems like a no-brainer but most businesses go about their daily marketing without giving any formal thought to strategy. That is actually a deadly mistake. You will have to work so much harder and will waste a lot of time if you don’t have a clear and focused plan, strategy and tactics built into your marketing efforts.

3. Build Value Into Your Strategy: You can save money on marketing by trying to accomplish several goals with one move. For example, you can build both brand awareness and increase social media engagement at the same time by employing a variety of tactics such as holding contests or leveraging the social power of brand ambassadors and influencers.

4. Conduct Market Research: Remember the saying, “A stitch in time saves nine.” It’s a bit trite, but it still holds true. Doing your pre-work effectively, will allow you to maximize the results of your other marketing efforts. If cost is really worrisome, then you should know that there are many affordable online tools that can help you with market research and other efforts.

5. Hire a Contractor/ Freelancer: Don’t let the hourly rate deter you. Freelancers like me work harder and longer than any employee ever will. We don’t charge you for breaks and your deadline matters a lot to us. We rely on you to be ecstatic with our work so you will have quality all the way. In the end, you will actually save money. Also, if your freelancer has a broad skill set, then you will be able to rely on her expertise for more than just one type of work. For example, I write copy, press releases, manage social media, create marketing content, write plans and so much more. That kind of expertise gives you a lot more bang for your buck.

6. Use Automated Social Media Tools: Automated social media tools like My Tweetpack don’t actually cost very much and can save you so much time. Since time is money, you should always consider the value of being able to load quality content and just have it cycle through social media channels such as Twitter. Paying for someone’s time to do it manually, could get very costly.

Never overlook your marketing efforts thinking you will save more money if you just don’t bother. The time you spend building your brand and your reputation through various marketing channels is well worth it. Those efforts contribute to the goodwill value of your company which is important when you are looking for investors or buyers. You will also get to enjoy the benefit of all the leads and sales those efforts will generate.

Need help with your marketing communications? Contact me through my website.

Few public relations & communications specialists have as diverse a background as Renée Cormier. Add published author, employee engagement specialist, sales and marketing strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has held leadership roles in sales and marketing, developed and implemented national marketing strategies and was responsible for teams as large as 28 strong. She brings a wide range of experience and talent to her work.

Renée really shines in marketing communications. She is known for developing and implementing comprehensive communications strategies and generating results through flawless implementation. With such strong business acumen, passion for her work and a natural talent for business strategy, Renée is definitely considered an important resource for her clients. Is your business in transition? Do you need help with your communications or public relations efforts? Contact Renée through her website.

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Renée 🐝 Cormier

6 years ago #11

I was thinking I need to get back on those! Let me see what I can come up with. Enjoy the day, my friend!

Renée 🐝 Cormier

6 years ago #10

I'm very pleased you find my post valuable, Tausif. Thank you so much!

Renée 🐝 Cormier

6 years ago #9

Yes, marketing has definitely evolved and market research is more important than ever. Social media is a very powerful marketing tool but it is also a very valuable public relations tool which is partly why I end up doing so much work in marketing communications. The other part is that I really enjoy it. Trust is an essential element in the selling process, so yes, building that trust and getting your customers to advocate for you are critical to any marketing strategy. That is also why social media needs to be interactive, rather than a series of one way messages. A surprising number of businesses still don't get that. As far as terminology goes, the lines between sales, marketing and public relations have blurred significantly in recent years. Whatever you call your efforts, the three departments must act in unison and PR people, in my opinion, need to develop sales and marketing skills. Most of them think they are too good for that and that broadening their scope would somehow lower their credibility. I think my previous experience in sales, marketing and adult education has given me a huge advantage in terms of how I approach my work.

John Prpich

6 years ago #8

Thank you Renee, for another compelling article. I'm not a marketing person by any stretch of the imagination, but I wonder if the business focus should still be marketing. It appears to me that the term is similar to one that was used by HR when they were referred to as the Personnel department. My most recent experiences in Social media suggest that the focus is no longer in educating people about brand X, as it is in being transparent and understanding how to build trust between you and the consumer. This change came about when companies like Amazon, asked consumers to rate their product experience. When this happened, changed the entire dynamic of whose opinion mattered the most. People would trust the opinions of other people that they didn't even know before they would trust what the brand had to say about itself. The second significant change was, you have to give something to get something from a potential customer. Your article is on excellent example when you offer knowledge, like a free e-book in order to perhaps get information from the consumer or to demonstrate your competence in your service. The other real challenge is understanding what your customers are interested in reading or seeing as opposed to what you are interested in telling them, that's quite significant. It's one of the reasons that you can buy software that shows you where your customers are going on your site, how long they are staying and where they are clicking with your mouse. I believe the term Marketing isn't really valid or specific enough any longer, I'd be interested in your thoughts.

Claire L Cardwell

6 years ago #7

Thank you Ren\u00e9e \ud83d\udc1d Cormier! Honestly I am such a klutz with technology. My mate Jim had to explain how I could take a screen shot. I usually just pick up my camera and take a snap!

Renée 🐝 Cormier

6 years ago #6

I sent you a message to explain how to do it.

Claire L Cardwell

6 years ago #5

Thanks Ren\u00e9e \ud83d\udc1d Cormier - great advice here, have no clue on where to start in terms of getting my LI contacts onto gmail.... I also want to merge all my Linked In accounts into one - my personal one. Some time spent at the google academy should do it!

Renée 🐝 Cormier

6 years ago #4

A lot of people don't realize that you can get Twitter to raid your email contact list to find potential followers on Twitter. You can take your LI contacts ( for me that's well over 6000) and add them to a generic Gmail account and get Twitter to raid that account to look for followers. Would something like that work for you?

Renée 🐝 Cormier

6 years ago #3


Renée 🐝 Cormier

6 years ago #2

Tyrone Matheson, I added a back link to your market research site. Be a doll and share the love!

Renée 🐝 Cormier

6 years ago #1

Paul \, I mentioned your Tweetpack in this post!

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