Social Authority with bebee | Discover it !

I am Stephane J. Metral Innovative brand ambassador on beBee and I help small & medium business owners to find, analyze, and optimize their digital footprint. (need help? sign up here) I speak fluently French, English, and Spanish. My zones of influence are the Americas and Europe with a particular bound with the United States of America and the United kingdom, as shown in the following map.

In addition to my special skills set, I run technological platforms & tools that I leverage to create growth, business and profit margins through customer's brand building, clients loyalty campaigns, Media Channels, Live streaming and community building.
Stephane J.Metral Open Source cloud solution architect | 2020 editions

You might also want to know more about My Blog here on beBee, follow me on Twitter, or connect with me on LinkedIn. For any inquiries please write to smetral@consultant.com.

Data Visualization of my SME targets following my updates and interacting with me for business purposes.

SOCIAL AUTHORITY

In a nutshell, social authority is your measure of influence in social media and beyond. It's how people view you on Facebook, Twitter, and LinkedIn

The true power of social media is influence. Social provides an avenue for companies to not only engage with customers but also influence them with the right content that helps them make a decision. Many companies are not leveraging the power of social media to the best of their capabilities. Keywords social media, many-to-many communication, meta-medium, civil society, public sphere. All media are social, in the sense that they establish and maintain relations between and among humans as individuals and collectives, increasingly across space and time. No medium is more social than any other medium.

Why should you establish your own Social Authority?

Listeners vs Broadcasters

The bottom line is that you ideally want to find people who will be receptive to @mentions, and who, if they follow you, are consuming your tweets. There's nothing necessarily wrong with "broadcasters" (those who never engage, and simply tweet URLs and observations). In fact, these accounts are often extremely popular simply because they've honed a particular message strategy that works for them.

But the real gold in terms of social media is to find an audience who listens to you: that is, they're likely to engage with you, consume your tweets, and retweet your message to their audience. Ultimately, the real sweet spot is to find this receptive audience among highly influential users (those who, when they retweet you, echo your message far and wide).

With the savvy use of social media tools and a collaborative social media management platform where you gather your team and peers, you can get insights and therefore make the right decisions.

Benchmark and Compare to Envision Growth

Here is an illustration of the growth potential for 3 Bebee users, John White's (former Bebee CMO) agency, Matt Sweetwood (former US Bebee CEO), and one great Australian Influencer Lance 🐝 Scoular the Savvy Navigator.

Depending on your "Social Authority" and your followers based, technology allows us to predict a growth rate and envision approximately where one can be in the near to the distant future.

Social Authority helps you find, optimize, and engage your Twitter audience. It's a 1 to 100 point scale that measures a user's influential content on Twitter.

More than just another self-focused metric, Social Authority helps you discover influential tweeters.

Retweets correlate strongly with clicks. They're the currency of Twitter, and our scoring focuses strongly on retweets from your followers.

Social Authority is composed of:

• The retweet rate of users' last few hundred tweets
• The recency of those tweets
• A retweet-based model trained on user profile data

Rather than focusing on your own statistics, Social Authority is designed to help you understand other users' influence – from customers to competitors.

In concert with our engagement metrics, the Social Authority can find that coveted sweet spot: influential users who also have a high engagement rate. When you target this receptive audience, you've found the people who are likely to echo your message far and wide.

Social Authority measures and surfaces truly effective content – and the users that consistently create it.

The size of your network isn't everything. 

When you score the Social Authority, you look beyond how many well-known followers people have – your immediate concern is a user's retweet activity and others' affinity for what they share.

The Social Authority lets you discover content and engagement strategies that are attuned to your audience and industry.

Who will you engage in? | Fill in the form for a free top 5 influencers recommendations for your social media growth to engage with!

You cannot be all over the place

Analyze in-depth you followers and build a map, crosscheck it with your top 10 influencers list you are engaging or would like to engage with.

Same for the countries or cities (even more effective if you are running a local business a region's or county's scale.