Team Members Must Have A Purpose Bigger Than A Paycheck

When you dig a little deeper you discover that nearly every company seems to have a “vision” statement, which, in most cases, is largely forgotten soon after it’s rolled out. What company do you know that gets it?  One that offers a valuable lesson that any company seeking to motivate and engage its team members can implement.

What do the "Best Practice" companies do that others don't'? Let’s start with the difference between vision and purpose. A vision is aspirational. It casts a dream for what you want your company to become. It should be ambitious and audacious. 

Example: Our vision is to become the world’s most loved, most sought after, and most profitable company.

In order to accomplish its vision, a company needs every one of its executives, managers and front line staff to work together for a common purpose. A paycheck is usually enough to get most people to work on time, but only an inspiring purpose beyond a paycheck will encourage people to go the extra mile. A Best Practice company is a great place to work and brings the greatest joy because they have a meaningful purpose.” A purpose should answer the question, “Why do we do what we do?” 

 Example: Our purpose is to connect people to what’s important in their lives through friendly, reliable, and fairly priced products.