Renée 🐝 Cormier

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The Communication Conundrum: A Five-Part Collaborative Series


The Communication Conundrum: A Five-Part Collaborative SeriesTT wore THE Gur wre

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IN HELLOBy Renée Cormier and Graham Edwards

Graham and I had so much fun writing our last series, Questions to Help You Mind Your Business, that we thought it might be good to do another. We meet regularly and from our discussions we often find things we can write about. We’re all about supporting business performance and are committed to doing this through our respective roles for our clients. As a communications professional, I take pride in my messaging and how I present it, whether for my own business or the organizations I represent. Do I make mistakes? Yeah, sure. Do I know everything? No, but I continually put effort into expanding my knowledge and providing my best for clients. I am a lifelong learner. My background in adult education, training and development, sales and public relations coupled with my passion for business and my keen interest in marketing gives me a rather sturdy foundation to work with. It helps me a lot.

With all of that experience, I bring a unique perspective to the subject of business communication. I should mention here that my pal, Graham, is also rather adept with messaging. Having had a long career in sales, and sales leadership, Graham has spent much of his career trying to refine his pitch by focusing on what is important and which words will trigger the desired response. Never underestimate the power of a great sales person to influence decisions.

Here are the five questions we came up with. The goal is to answer one question each week and then to compose an e-booklet from that. We sincerely hope you enjoy this series and find it helpful. Feel free to add your two cents in the comments and to share the posts with your network!

1. Why is a simplified message important? 

2. What constitutes a complicated message? 

3. What is the best vehicle for presenting a message? 

4. Do you know your audience? 

5. How do you boil down the message without losing meaning?

Graham Edwards
Graham Edwards is a seasoned sales and marketing leader with over 25 years in the biotech
industry. Graham is an accomplished leader and visionary with a reputation for effective
strategy, creative problem solving and execution. Well recognized for his ability to drive
growth, Graham brings a wealth of cross-functional skill sets in sales and marketing, strategic
g and execution, business development, process improvement and succession

 

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Graham is especially passionate about working with start-ups but loves to drive results for any business in
need. Well known for his strategic excellence and problem solving, Graham's tendency toward creative
thinking allows him to develop some rather interesting and effective solutions for his clients.

Renée Cormier

Few public relations & communications specialists have as diverse a background as Renée
Cormier. Add published author, employee engagement specialist, sales and marketing
— strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has
Ie leadership roles in sales and marketing, developed and implemented national marketing
4 © Kirategies and was responsible for teams as large as 28 strong. She brings a wide range of
experience and talent to her work.
Renée really shines in communications. She is known for developing and implementing comprehensive
communications strategies and generating results through flawless implementation. With such strong
business acumen, passion for her work and a natural talent for business strategy, Renée is definitely
considered an important resource for her clients.

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Comments
Claire L Cardwell

Claire L Cardwell

3 years ago #8

This looks great Ren\u00e9e \ud83d\udc1d Cormier! Please tag me!

Jerry Fletcher

Jerry Fletcher

3 years ago #7

Renee & Graham, You guys are gluttons for punishment! Great idea for series. I'm looking forward to it.

Renée 🐝 Cormier

Renée 🐝 Cormier

3 years ago #6

#5
Haha! I'll call you when my joints start aching or when I have a rash.

Robert Cormack

Robert Cormack

3 years ago #5

Great quote, Ren\u00e9e \ud83d\udc1d Cormier. I hope he burns in hell, too, since autocorrect changes my last name (Cormack) to cortisone.

Renée 🐝 Cormier

Renée 🐝 Cormier

3 years ago #4

Thanks for the share, Javier \ud83d\udc1d beBee.

Renée 🐝 Cormier

Renée 🐝 Cormier

3 years ago #3

#2
Thank you, Sara Jacobovici!

Sara Jacobovici

Sara Jacobovici

3 years ago #2

Looking forward to this seriesRen\u00e9e \ud83d\udc1d Cormier.

Renée 🐝 Cormier

Renée 🐝 Cormier

3 years ago #1

Graham\ud83d\udc1d Edwards Away we go!

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