The Communication Conundrum: A Five-Part Collaborative Series
By Renée Cormier and Graham Edwards
Graham and I had so much fun writing our last series, Questions to Help You Mind Your Business, that we thought it might be good to do another. We meet regularly and from our discussions we often find things we can write about. We’re all about supporting business performance and are committed to doing this through our respective roles for our clients. As a communications professional, I take pride in my messaging and how I present it, whether for my own business or the organizations I represent. Do I make mistakes? Yeah, sure. Do I know everything? No, but I continually put effort into expanding my knowledge and providing my best for clients. I am a lifelong learner. My background in adult education, training and development, sales and public relations coupled with my passion for business and my keen interest in marketing gives me a rather sturdy foundation to work with. It helps me a lot.
With all of that experience, I bring a unique perspective to the subject of business communication. I should mention here that my pal, Graham, is also rather adept with messaging. Having had a long career in sales, and sales leadership, Graham has spent much of his career trying to refine his pitch by focusing on what is important and which words will trigger the desired response. Never underestimate the power of a great sales person to influence decisions.
Here are the five questions we came up with. The goal is to answer one question each week and then to compose an e-booklet from that. We sincerely hope you enjoy this series and find it helpful. Feel free to add your two cents in the comments and to share the posts with your network!
1. Why is a simplified message important?
2. What constitutes a complicated message?
3. What is the best vehicle for presenting a message?
4. Do you know your audience?
5. How do you boil down the message without losing meaning?
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