Graham🐝 Edwards

4 years ago · 3 min. reading time · visibility 0 ·

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The messaging of an idea... granularity — PART 2

Well it seems my friend Renée Cormier is finally getting out from underneath the flu she was fighting and has started to jump on "The messaging of an idea" bandwagon — I actually think this is a big topic with much more discussion yet to be had. Here is the link to her latest post.

Graham Edwards
Graham Edwards is a seasoned sales and marketing leader with over 25 years in the biotech
industry. Graham is an accomplished leader and visionary with a reputation for effective
strategy, creative problem solving and execution. Well recognized for his ability to drive
growth, Graham brings a wealth of cross-functional skill sets in sales and marketing, strategic
g and execution, business development, process improvement and succession


Graham is especially passionate about working with start-ups but loves to drive results for any business in
need. Well known for his strategic excellence and problem solving, Graham's tendency toward creative
thinking allows him to develop some rather interesting and effective solutions for his clients.

Renée Cormier

Few public relations & communications specialists have as diverse a background as Renée
Cormier. Add published author, employee engagement specialist, sales and marketing
— strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has
Ie leadership roles in sales and marketing, developed and implemented national marketing
4 © Kirategies and was responsible for teams as large as 28 strong. She brings a wide range of
experience and talent to her work.
Renée really shines in communications. She is known for developing and implementing comprehensive
communications strategies and generating results through flawless implementation. With such strong
business acumen, passion for her work and a natural talent for business strategy, Renée is definitely
considered an important resource for her clients.

As always, she has offered some solid insight but I will say (with tongue in cheek) that she is blatantly perpetuating the image that she is a pragmatist and "I'm a head in the clouds, broad brush, idea and theory guy". Although some of this may be true (60 % tops), I'm going to show her that I can get pragmatic  (or as I like so say, "granular").

gran·u·lar [ˈɡranyələr] ADJECTIVE — characterized by a high level of granularity

gran·u·lar·i·ty [ˌɡranyəˈlerədē] NOUN — the scale or level of detail present in a set of data or other phenomenon

No matter how you use it, as an adjective or as a noun (or interchangeably) it's a great business word that says you are getting into the DETAIL — and with that Ms Pragmatic, I'll show you...


I appreciate that there are direct alternatives to PowerPoint, and even different modes to get an idea across (such as videos, old school acetates, or sock puppets) but in the end the PowerPoint presentation is so entrenched it'll be here for a while — and besides, I really like it.

Why do I like it you may ask?

I suppose one of the reasons is I have created thousands of slide decks for one reason or another over the years and I am really, really comfortable with it; up and above that I like the versatility of what you can use it for — presentations of course, but I have also used it as a training manual template, for process mapping, reporting, and graphics in videos. I find it extremely useful as the foundation for so many things. Oh, and you can build upon all those presentation decks you have made and actually save time.

All things considered, I wanted to get granular with using PowerPoint for presenting an idea and effectively getting your message across.

Granularity Point #1 

If you are asked to work with a corporate PowerPoint template... use it. When you use it don't change it and follow the guidelines to the letter, because if you don't, someone at the back will point it out, disrupt your flow, and spend more time then you think complaining about how you can't follow the simplest of guidelines. If you have the flexibility to develop you own presentation template it is important to keep it simple with a white background — you may think that a blue or red background is creative but it just makes it hard to read.

Granularity Point #2 — 
This is more a list of dos and don'ts:

  • Don't use sound.
  • Don't use animation.
  • Don't work under the impression that the more words mean a more effective message.
  • Don't embed videos into your presentation.
  • Don't use cheesy clip art, stickmen or kittens.
  • Don't use any font style other than Helvetica (unless your corporate template sees it differently).
  • Don't use a font size that can't easily be read on the screen from six meters away (twenty feet).
  • Don't use more than ten sides to get your idea across (excluding appendix)

The dos are anything that aren't don'ts (but even this is not true all the time).

Granularity Point #3 

PowerPoint presentations are not meant for you to read while you are standing up at the front of the room — they are meant to hold your audience on key points that tell your story. A PowerPoint is simply a glorified list of talking points — so what every you do, don't stand in front of your audience and read from the screen.

Granularity Point #4

 What exactly are the components of an effective slide? There are three components for the most part: a) a graphic or picture b) text (including the title of the slide) that speaks to the key message of the slide and c) a take away message at the bottom of the page (more often than not in red). Try to have as much white space as possible without compromising your message.

This is where content and format collide — and it takes time to get good at both. If you know someone who is good with composition and design get them to format your slides. 

Granularity Point #5 — 

This could probably be categorized in point #4 but I think it will offer an important point to tie much of this granularity together. If you need to use a chart in your presentation (or pitch) make sure the audience can read it — if you find yourself saying out loud "I know this chart is hard to read and busy..." then I will suggest your presentation wasn't ready for the world to see. It is imperative to ensure everything is easy to read and interpreted by your audience.

Your message will be lost if your audience is squinting and saying to themselves, "What exactly does that say?"  

Granularity Point #6

 Present the slide deck as if it is a conversation — granted, if it's a large audience it's more of a one sided conversation but it still invites engagement, involvement and most importantly questions.

I hope I have done well by Renée when it comes to my ability to get granular.



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Graham🐝 Edwards

4 years ago #9

Thx for your comment Lisa \ud83d\udc1d Gallagher... as requested I'm putting a blog together that will offer an example — and a little bit more...

Graham🐝 Edwards

4 years ago #8

Thx Jerry Fletcher... as you say it's a big topic for sure!!

Graham🐝 Edwards

4 years ago #7

Thanks for your help Javier \ud83d\udc1d beBee... have a great weekend !

Lisa Gallagher

4 years ago #6

I was hoping to see an example of Graham\ud83d\udc1d Edwards power point presentation too. I've seen some pretty boring presentations and a few great ones. I think the most interesting that kept my attention came from my Psychology Professor, he did just as you stated, used power point to hold the audience and share his key points with much interest!

Jerry Fletcher

4 years ago #5

And so it begins... Glad both of you are feeing up to this arduous task. I'll try to stay tuned.

Renée 🐝 Cormier

4 years ago #4

Thank you!

Javier 🐝 CR

4 years ago #3

This is a great way of collaboration ! I love your footer. We will work to improve your visibility. Thanks Ren\u00e9e \ud83d\udc1d Cormier

Renée 🐝 Cormier

4 years ago #2

Bravo, my good friend! The only thing that would make this post more perfect would be if you inserted a sample of one of your presentations via a YouTube link. What say you? Convert a PowerPoint to an MPEG 4 file and insert...

Graham🐝 Edwards

4 years ago #1

dedicated to Ren\u00e9e \ud83d\udc1d Cormier

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