CityVP Manjit

7 years ago · 5 min. reading time · 0 ·

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The Water of Life

The Water of Life

ETC
20th Paradox Pyramid -

EE TY

 

 
   
   
    

Renaissance
and Art

Decision Manager Creativity
and Values and System and Culture

       
   

 
  

    

Execution
and Strategy

Presence People
and Change and Value

Resilienc:
and Power

     

   
   
    

 

   

    

   

  
   
  

    

Learner
and Vision

Structure
and Network

Leader
and Mind

Research
and Finance

Player
and Health

Affinity

This pyramid i for emergent thinking and learning purposes of GtyVP Mant and designed solely for that approach - emad : lyvp@chsbmember or - 20 feb 2917

Buzz Submitted by : Ali Anani PhD

Buzz: The Hidden Marketing Forces

Ali Anani wrote a great buzz about the Hidden Marketing Forces which Sara Jacobovici said deserved him to copyright the term "Hidden Marketing Forces".  Our innovation and human development has been based on the hidden and marketing forces is one force which became formalized in the practice we called marketing in the 20th Century.  As we develop as human beings we are uncovering more and more discoveries and learning new things about things that we thought we knew.  A part of that involves scientific method, other parts serendipity.

As I see it marketing as a force has been thrusted upon us rather than human beings reaching to uncover it.  The conditioning involved in marketing practices is an assumption that the marketer knows us better than we know ourselves and this is the true problem of the hidden.  Marketers do know us better than we know ourselves because it is marketing which has been utilized as one form of conditioning and agenda setting.  Add education, media and corporate strategy and the universe we live in is one we are fed an artificial diet of information rather than a natural one.  The hidden that I want to focus on is not the hidden marketing force, but where the hidden still remains - which is us.  So it is that I picked up on the phrase of "Sugar Water" from Steve Jobs, whereas Ali Anani took a scientific view of Water and weaves his analogy.

The two links I provided to Ali Anani were references about water which set the context for the hidden.  The first is the classic introduction by Bruce Lee of "Be Water My Friend" :
With Bruce Lee's "Be Like Water" we immediately have emotional access to his words but we don't walk away living those words because we not anywhere near being like water - for we do not even have an inkling of the importance of life flow, never mind life path.  So what are we flowing towards?  A marketing message?  A Needs Analysis?  An urgency to make a living?

All of what we flow towards are urgent but not as important as the water of life. This idea of water of life is writ large in philosophies and even religious text

Water of Life Scripture

Then he showed me a river of the water of life, clear as crystal, coming from the throne of God and of the Lamb, in the middle of its street On either side of the river was the tree of life, bearing twelve kinds of fruit, yielding its fruit every month; and the leaves of the tree were for the healing of the nations.

Revelation 22:1-2 - New Testament

The Water of Life here is us and what is the name of God in the Old Testament other than "I am that I am" but where is our essence and this meaning of life?  It has to be in the most undiscovered place that we human explorers have still not been able to know - within us.  What uses are the hidden forces of marketing if they divert the most important resource that intelligence has given us, which is our attention and our interest.  We are the marketers slave.

Marketers are not alone as external professional forces professing their world to us, human resource, project management, operations all have an external view of the market and seek to know us more than we seek to know ourselves. We know this because if I play a video such as the Water Planet, there is a child-like wonder for those whose minds/attention have temporarily diverted from the daily dose of branding, advertising, messages and commercial news.



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Comments

CityVP Manjit

7 years ago #4

#10
If a society has built itself on economic dependencies and in serving consumers created an unintended learned helplessness, then when we layer personal brand on that, we are layering that brand-you on a host and then we become the parasites. The net result of that is the term " a consumable society". In order to get to that kind of consuming society the industrial age took away the sophisticated relationships of home and replaced them with the command and control of work and media that is built around serving work and not the home. If it serves home it is often an antidote or a restbite from work, but then mass advertising is the greatest of parasites, feeding on consumers. So how do we move away from a life consumed to a life that is very much alive. Ultimately argument is simply a fight for those who are having to fight in this system - but abstraction is not necessarily an argument. As people succeed the level they rise in society is dependent on them having powers of abstraction and the kind of arguments we talk of as "abstract' are simply concrete people talking in languages we do not know or understand. So we assume these concrete people know better than us and that abstract people are dangerous to us. Of course they are because they are innovating and creating new realities while our consumption is based on conformity, and the certainty that comes from command and control. That is why I go back to Water - because all of this can become very abstract really fast and so we refresh ourselves by going back to our fundamental core - that we are largely water and also 90% of our being is not even human, it is organic and microbial, but that is another story unto itself :-)

CityVP Manjit

7 years ago #3

#8
I have to throw in a caveat regarding that experience, while the Dark Mirror reality does exist, one also has to ask whether the small screen has led to more travel for younger people or less, and the answer coming back from the travel industry is that millennials travel about 20% more than older generations - then it comes down to what kind of information is being accessed - and whether that is shaping a society withdrawn from the world (which is dark mirror) or new generations exploring the world - and the evidence points to young people wanting to know more. Indeed young people voted to stay in Europe but older generations swayed the vote to Brexit. Millennial's were indifferent to the two boomer candidates who were both 40 years+ older than them, but the millennial vote did tip towards Clinton. If anything the digital experience of older generations is what is most at question.

CityVP Manjit

7 years ago #2

#5
Dear Ali Anani I don't need to distinguish the marketer but the marketed. I am the marketed and what I must distinguish is the professional. I want to put the marketer in his rightful place which is in the role of servant leader and not the marketer to be in the position of master and me being his conditioned slave. This buzz is about turning this relationship on its head. In so doing I begin to see what the prior marketer master, the human capital slave owner, the project manager Nazi would not - that professions cannot continue to be these islands of competing parasites on the organizational and social body - now see the employees and customers who they serve, because then employees and customers are the same thing again - which is what? Employees and Customers are people - and if I am "people" now I am in a position to be served by all these professions and not be a professional drone or a corporate slave to their competing professed priorities. This establishes in professional circles the role of the professional as a servant leader, and in that role, the servant leader helps rather than subverts the managerial hierarchy. If I am the water of life, don't muddy this water with professional viewpoints - and if now the responsibility of the professions is to educate rather than sell their profession, I have a greater responsibility to listen. I can listen because in my world the battle for my attention is over. I am watching the marketing machine, I am watching the human resource capitalist - and I am now a person.

CityVP Manjit

7 years ago #1

#2
Dear David [ ] Looking outward is the whole point. In a world of massive attention and the meme of trying to attract followers, the default mode is that we are looking outwards into that attention. Then we never have time to look inwards, because we have no bandwidth for it. Now if I don't worry about followers and know the purposes of advertising, media, news and every human being vying for our attention - then and only then when I have side-stepped all that, am I truly looking outwards - and in looking outwards, I have an uninterrupted opportunity to look inward. This divergence and convergence cannot be separated - this is why I am so omnipresent here at bebee. I am doing this :-)

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