Renée 🐝 Cormier

5 years ago · 2 min. reading time · ~100 ·

Renée 🐝 blog
What Happened When I Posted a Picture of a Rat’s Ass on Twitter

What Happened When I Posted a Picture of a Rat’s Ass on Twitter

\ Renée Cormier PR Services
Public Relations * Communications * Business Strategy

Partnering with companies to help them strategically elevate the reputation
of their company, products and people.


I posted this on LinkedIn a couple of years ago and was reminded of it during a recent conversation with fellow bees, Kevin Pashuk and Graham🐝 Edwards. If you ever wondered what makes people favorite your content on Twitter, this is an interesting experiment. 

“You could post a picture of a rat’s ass on Twitter and somebody would favorite it.” It was a quip I made as part of a discussion I was having with a colleague about social media in general, and Twitter in particular. We were talking about how people mindlessly click the favorite button on Twitter. Once I said it, I knew I would have to try it, so the next day I found this ugly picture of five rat’s asses and posted it with the comment, “I was wondering about this.” Sadly, it only took about 20 minutes to get a favorite. 

Obviously, there is nothing particularly engaging about this tweet, but having the chance to see what people click on is as interesting as finding out why they click. I didn't want to embarrass the lady by asking her why she gave me a favorite for that picture, so I am left to assume she just got click happy. It may be, however, that she really likes rats and thought they had cute little bottoms.

I decided to do a little internet research about Twitter and found this cool link from Ad Week. It gives you some great information about how to intentionally trigger positive social media reactions. I also found this on Slate which provides answers to "the why" of a favorite. My personal opinion is that some people favourite an item so that you will notice them and perhaps follow them. That one didn't make the Slate list at all. 

Could we be wasting our time with our content? Despite the rat incident, I still believe that producing and sharing high quality content is really important in today’s social media marketing world. To be fair, even though this picture did get a favorite, I am happy to say that most of the other content I posted on Twitter got more favorites and re-tweets than the rats. There is hope for quality content after all!

Few public relations & communications specialists have as diverse a background as Renée Cormier. Add published author, employee engagement specialist, sales and marketing strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has held leadership roles in sales and marketing, developed and implemented national marketing strategies and was responsible for teams as large as 28 strong. She brings a wide range of experience and talent to her work.

Renée really shines in marketing communications. She is known for developing and implementing comprehensive communications strategies and generating results through flawless implementation. With such strong business acumen, passion for her work and a natural talent for business strategy, Renée is definitely considered an important resource for her clients. Is your business in transition? Do you need help with your communications or public relations efforts? Contact Renée through her website.

Follow me on Twitter @reneecormierpr.



Randall Burns

4 years ago #14

HaHa! great experiment Ren\u00e9e \ud83d\udc1d Cormier it is interesting to contemplate motives and triggers for behaviour and reactions online but as you say it is the quality of content that draws me into interactions., (like this post)

Jerry Fletcher

5 years ago #13

Don't you just love technology! And the ongoing mystery of how people respond to it.

Renée 🐝 Cormier

5 years ago #12

Thanks for sharing, Jared Wiese, \ud83d\udc1d adding VALUE & RESULTS

Renée 🐝 Cormier

5 years ago #11

Thanks, Susan Rooks, and thank you also for sharing. Social media platforms are constantly evolving and even devolving in some cases. If you want reach, then you really can't stop learning about how to make the most of your content.
Funny but relevant post by Ren\u00e9e \ud83d\udc1d Cormier, with a couple of links that are useful (at least to me).
OK, so first of all, Ren\u00e9e \ud83d\udc1d Cormier, you got me with the title. Then the rats' bottoms. Then the content. I just HAD to know about the reason for the title, and thanks to you, I also have two more links to follow to learn more about Twitter. We all know that our Twitter guru is Paul \'s post) for more on that. I agree that we all should be posting high-quality content, which is what so many of us strive to do. But you can't knock a great title and/or picture as well -- as long as it leads to something worthwhile. aul

Renée 🐝 Cormier

5 years ago #8

Well, we will all have to catch up some other time!

Jim Murray

5 years ago #7

I thought of several ways to caption that picture. But I already have an Anti-Trump meme format. Interesting post Ren\u00e9e \ud83d\udc1d Cormier. Sometimes I think this is all bullshit. But then again, what if I'm wrong? PS Had every intention of joining you and Don yesterday, but the wife absconded with the car on the pretense of visiting our accountant in Toronto, hanging with the grands and going to dinner with he pal Nina. Ergo, Jimmy all alone with the Masters and the incessant rain.

Renée 🐝 Cormier

5 years ago #6

Thanks for the share, Kevin!

Renée 🐝 Cormier

5 years ago #5

Now there's an interesting perspective!

Ali Anani

5 years ago #4

I clicked the favorite button Ren\u00e9e \ud83d\udc1d Cormier. I met with a famous MD here and he clicks the like button on very light images. I asked him why. His answer was that he needs to stay away from the difficult times dealing with the sufferings of very ill people. He liked most things that distracted him the greatest.

Nick Mlatchkov

5 years ago #3

So gross!

Graham🐝 Edwards

5 years ago #2

It was a great conversation !!

Kevin Pashuk

5 years ago #1

Thankfully you stayed away from all the other "I don't give a..." possibilities. Too many people stop at the headline e or the image when commenting.

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