Jim Murray

10 months ago · 2 min. reading time · visibility 0 ·

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What Is An Influencer, Really?

What Is An Influencer, Really?MurMarketing

COPYRIGHT 2020 JIM MURRAYThis is the first post in what I hope will be on ongoing series of reflections on the state of things here, there and everywhere I look. I will do my best to keep it positive and balanced, but mostly I will try and keep honest and true to the way I see things. You can agree or disagree, that's fine with me.

The influencer. A lot of people, especially around these here parts, would like to own that title for real. In the classical sense, the influencer is the trendsetter, the style leader and the culture hero and the big time guru all rolled up into one. They also go by the title 'thought leader' which I have always found pretentious in the extreme.

But nobody really believes that anyone can be all those things. It’s just too much of a burden. You would be crushed under the weight of it, if indeed you could pull it off at all.

So what does it really mean to be an influencer, and how does all that work?

All I can give you is my own take. As a writer, which I have been all my adult life, I have been influenced by many other writers, songwriters, poets, business people, politicians, friends and enemies alike. But I never thought of their influence as being something that they were purposely trying to work on me.

I saw it as them simply being themselves, following their own muse, dreaming their own dreams and actualizing their own reality.

One of the main influences and heroes for me as a writer is Bob Dylan. When I first started writing lyrics, I tried like crazy to make them sound Dylan-like but to no avail. No matter how hard I tried they still ended up just sounding like me.

But the act of trying was how I learned to write, and the volume of writing I did was how I understood and evolved as a writer to the point where I could actually craft a lyric that worked.

Later on in my life, in the late 1970s, I got a chance to spend some time with Bob Dylan all alone for about half an hour. (a whole other story). During the course of our conversation I intimated to him that he was my biggest influences.

He kind of laughed and told me that influences are all around, that they pass through you like spirits flying low and some of them stick. It’s not like anybody’s trying to do that. It’s just what happens between the talker and the listener. You probably have a million influences that you don’t even know about. I know I do.

And that’s the thing. Influence is all around us. How influenced we really are is a matter of how receptive we are to all that free floating stuff. The noise of the universe that seeps into your mind, and plants something there that grows.

So the reality is that everybody who does anything is an influencer to others who experience whatever that thing might be. And there are billions and billions of things.

So if you want to call yourself an influencer, go ahead, you're more than free to do that.

But if you really want to be more accurate about it, you might want to have the handle "joyful noisemaker in the universe".

jim out

ef834f9f.pngJim Murray is a writer, marketer, editorialist. reader, sports fan and TV watcher. He has been actively posting on social media since 1998. Jim is also a former ad agency writer and art director. He lives with his wife Heather in Canada on the Niagara Peninsula and does strategic and creative work for a small group of companies working to make a positive difference in the world.

My Current Blogs Include:

The Couch Potato Chronicles (Entertainment Opinion & Reviews (Book, TV, Movies, Sports, Web)

Brand New Day (Environmentally Conscious Products, Services & Processes)

Muritorial (Social Commentary)

Murmarketing (Communications Advice)

I have also joined BizCatalyst 360˚ as a Featured Contributor

You can follow me:

On beBee: https://www.bebee.com/@jim-murray

On LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/

On Facebook: https://tinyurl.com/y97gxro4

On Bizcatalyst 360˚ https://www.bizcatalyst360.com/author/jimmurray/


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Jerry Fletcher

10 months ago #1

JIm, I'm picky about who I work with. Because I work only with folks that are passionate at what they do I can promise them a "life of Joy." That's because they don't see themselves as influencers or thought leaders. They are just doing the best they can to provide their clients with the best advice they can in their area of expertise. I'm honored to work with folks that bring a "joyful noise to the universe." And so it goes.

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