Jim Murray

5 months ago · 2 min. reading time · visibility ~10 ·

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What We Need To Do To Save The World



Ideas, Products & Services That Make
Our World A Greener Place To Live

Twenty four weeks ago, I began to post a series of columns on the renewable revolution that’s going on in the world. I thought, at the very least, it would make me feel less depressed about the sorry ass state of the environment.

I called it Brand New Day, and as I researched it, I was astonished at the overwhelming number of new businesses that are starting up and flourishing in the area of renewables.

The world as we know it is no longer the same place it used to be even a couple of years ago. The pandemic that has swept right around the globe has caused many of us to realize just how interconnected and vulnerable we all are.

The levels of CO2 in our atmosphere are rising at an alarming rate but taking serious action to do something presents a number of serious challenges.

1, Greed. The fossil fuel industry controls the planet’s energy at the present time, and because of the way the world’s market economy is structured, the companies that control this market are reluctant to do anything that will devalue them, which cutting back on supply or the investment in diversification certainly would.

2, Time. The businesses that will displace these fossil fuel behemoths are still in the early stages of development, This means that there is no real cost advantage for them to offer at this time. Because they have not yet hit the critical mass numbers that make prices competitive.

3. Ignorance, The vast majority of the people in the world have been distracted by the current pandemic and are doing whatever they can to make ends meet and avoid getting sick. They simply do not have the bandwidth to really absorb the issue and get on board with the alternatives.

When you put all these things into a hopper and mix them up what you end up with is a slow train leading the people to a change for the better and environmental salvation. But the train is slowed by the powers that be who are unwilling to relinquish control of the energy economy.

And so we trudge on. But the real challenge we face is that we simply do not know where the break point is, when it will come and how much we will have to do to push it back. There are many who argue there will be nothing we can do, hence the incredible urgency of the situation.

The reality of where we need to go is simple. We need to create a sea change in the way the world works. We need to become one world where the best minds from everywhere are let loose on the problems we face and the solutions are shared equitably right around the world.

If you are chuckling to yourself over the last paragraph you just read, please be advised that I am too. But part and parcel of all the research of I have done on the sustainable and renewable worlds, also came with dire warnings about how quickly we need to implement these required changes.

Without a collective, unified, science-first, no politics plan for the whole wide world, my fear is that we will simply, slowly but surely slide into an abyss out of which we will not be able to climb.

I know this sounds quite alarmist, and I apologize for that. But most of us, who are older have kids and grandkids who are going to have to live in this world, long after we are gone. My hope is that we all wise up before wising up won’t matter.

Here is an index to all the Brand New Day columns published to date. https://tinyurl.com/59huas7c

Jim Murray
I am a writer. art director, strategist, editorialist,
reader, TV & movie watcher. I have been actively

posting on social media since the early 2000s.

I live with my wife on the beautiful Niagara Peninsula

in Canada and work with a small group of companies

who are making a positive difference in the world.


My blogs are all accessible here:

I am also a Featured Contributor at Bizcatalyist 360˚:

You can also follow me on social media:
beBee: https://www.bebee.com/@jim-murray
LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/
Facebook: https://tinyurl.com/y97gxro4

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Jennifer Smythe

Jennifer Smythe

5 months ago #6

Ken Boddie

Ken Boddie

5 months ago #5

Jim Murray

Jim Murray

5 months ago #4

Jennifer Smythe

Jennifer Smythe

5 months ago #3

Jennifer Smythe

Jennifer Smythe

5 months ago #2

I shared in my new group Sustainable Living. Please join!🥰

Ken Boddie

Ken Boddie

5 months ago #1

I keep finding well referenced credible works to read, Jim, from authors such as David Attenborough (A Life on Our Planet), Craig Reucassel (Fight for Planet A) and Karl Kruszelnicki (Dr Karl’s Little Book of Climate Change Science), and they all express the urgency of doing something NOW!  The first two even have action plans for governments and for us, as individuals. But I’m damned if I know how we can break the cycle of Greed and Ignorance you quite correctly summarise above. We need to keep writing on this topic and keep badgering our politicians via established environmental groups and agencies, until either change is effected or we all go out in a burst of “told you so” self flagellating glory. 

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