Jim Murray

6 years ago · 4 min. reading time · ~10 ·

Blogging
>
Jim blog
>
Writing. It’s like Heroin Without Any Of The Downsides.

Writing. It’s like Heroin Without Any Of The Downsides.

% Whiting About Wiking

Ll
=
de

(= TE

“There’s no mystery to it and it’s not a technical trick.The scheme is for real….you can manufacture faith from nothing and there are an infinite number of patterns and lines that connect from key to key – all deceptively simple. You gain power from the least amount of effort, trust that the listeners make their own connections, and it’s very seldom that they don’t.”
Bob Dylan, Chronicles Vol 1

BULLET PROOF CONSULTING
=In this passage in Bob’s autobiography, he is talking about a musical style that he learned and was about to start using as part of his playing and singing style.
This is very much about music: the structuring of melodies, and marrying them to lyrics to create songs. But while I was reading it, I started to realize that this same concept, of gaining power from the least amount of effort, was something that had strong applicability to virtually any type of writing.
And if you think about the different writers you read regularly, it’s quite possible that they are employing this same concept.

“I don’t know why the number 3 is more metaphysically powerful than the number 2 but it is.”
Bob Dylan, Chronicles Vol 1

Back in the day when I wrote a lot of print advertising, one of the things I used to do as part of my approach to whatever I had to write, was to imagine every ad to be a sort of three-act play.
In Act One, you introduce the product through a situation that was usually some sort of problem the product you were writing about could solve.
In Act Two, you introduce the product and explain more or less how it works to solve the problem you set up in Act One.
In Act Three, you confidently make the assumption that you have done a good job in Acts One and Two and basically wrap things up by asking for the sale.
This rule would apply to pretty much everything you did: a TV spot, radio commercial, brochure or product video. (That’s sort of all we had back then).
In today’s world of Content Allegedly Being King, you find that ads are now longer format posts or blog posts. But, believe it or not, in most cases where these pieces are being created to sell something, the structure is basically the same. The depth of sale opportunity is greater but the logic of the selling argument is eternal.

“A song is like a dream you try to make come true. They are like strange countries that you have to enter.”
Bob Dylan, Chronicles Vol 1

I don’t know about you, but I hardly ever just sit down and start writing. Not without an idea that at the very lease illuminates and defines Act One of the process.
Once an idea occurs to me, I think about it for quite a while (several hours), while I am doing other things. That’s the great thing about ideas. They are extremely portable and very light.
When I was younger, there was a front end to this process in that I would think about a lot of ideas and jot a lot of them down, for fear of forgetting them, and then pick one. This was similar to my photography when I would shoot a lot of different things and end up with just one or two that I thought, yeah, these are OK.
These days, and maybe it has something to do with accumulated insight, I stumble on an idea, like I did reading Bob’s autobiography, and that idea becomes a bit of a temporary obsession.
I explore all the ways I can get to Act 2 and 3, eliminate the stupid shit and end up with a pretty clear picture in my head of how to take it from one end to the other.

“One line brings up another like when your left foot steps forward and your right foot drags up to it.”
Bob Dylan, Chronicles Vol 1

Because you have thought through the process and structure or creating the piece the actual writing is more like a gestalt, where you get to spew it all forth.
It may come out a little rough, but that doesn’t matter if the idea is sound and thought through. You can always fix it, tighten the bolts, lubricate the joints, add tangential thoughts that support the premise, and generally have a good time doing it.
But all the time, you are moving forward. The pony is sashaying or trotting or galloping depending on your preference and the speed at which you like to work.
I generally spend about 30 to 45 minutes writing on each op ed or insight piece I create. But I never measure the amount of time I spend molding the idea. It would be hours, days or even weeks, depending on the idea.

Why I Wrote This

A lot of people think that the stuff I write sounds very spontaneous, like a stream of consciousness rant. So I guess I wanted to let you know that this isn’t true. That there is a method to every bit of madness that I tap out here.

Jim Murray, Strategist, Writer
& beBee Brand Ambassador
I work with small to mid-sized businesses,
designers, art/creative directors & consultants

to create results driven, strategically focused
communication in all on & offline medio

| om also @ communications mentor, lyricist

& prolific op/ed blogger Your Story Well Told
mail.com | Skype:
It is all thought through. It is all well planned. And most of the time I hope it’s well executed. But all the time, it’s fun for me to write.
There is a certain amount of addiction involved in anything you like to do and that gives you joy. I am a writing junkie.
I write all kinds of things.
In fact two days ago I unearthed the the opening salvo for a novella I want to write. It’s called Smith and it’s about a guy who learns to become a professional killer.
At least once a week I sit down and blow out an idea I have for a lyric and add it to my catalogue. Then I send it out to several composers I know to see if it turns their cranks.
5720763c.pngThis week I am in the middle of writing a credentials package for an association I am starting with my friend and associate, Charlene Norman, who is one of the smartest business analysts I have ever met and who wants to get involved with some of the larger businesses in this area.
The long and short of it is that you can’t do all this unless you are at the very least, mildly addicted to the idea of doing it, and have developed your abilities to actually do it well.
I genuinely believe that the addiction defines the difference between those who write and those who make a career out of writing.
Which one are you?

Salient Points
Me & Bob

• Think before you start writing.
• Decide on a structure. A three act play or whatever works for you.
• Just have fun.
• Don’t fear becoming addicted to writing. You will not die, it’s not poison.

c22eee4a.png


If your business has reached the point where talking to an experienced  communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.

Download my free ebook Small Business Communication For The Real World here:
 https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/
All my profile and contact information can be accessed here:
https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page



All content Copyright 2017 Jim Murray Onwords & Upwords Inc.


"""""
Comments

Jerry Fletcher

6 years ago #19

#15
Phil, That was back in the 70s before my daughter was born. She wouldn't recognize me without the Van Dyke even though it is now gray rather than red.

Wayne Yoshida

6 years ago #18

Thanks Jim Murray. Someone asked me how one becomes a writer. Sometimes this is difficult to explain, especially if there is no portfolio, writing samples or other evidence of one's writing ability. I usually say something about how difficult this is. If writing is easy, then maybe writing as a profession can work. If writing is not easy, then maybe an alternative is needed. Or keep practicing and the struggling can diminish. But your "a beginning, a middle and an end" structure makes sense, and could be useful advice for someone with a desire to start a writing gig if they know nothing about writing. . . . maybe not.

Jim Murray

6 years ago #17

#18
I'm addicted to the 'high'. It' why I write so much. That and, you know, 'cause I'm a writer. What else am I supposed to do. thx Ren\u00e9e \ud83d\udc1d Cormier

Jim Murray

6 years ago #16

#15
OK So Phil Friedman says it is. I'm with Jerry, sorry Phil. I love you like a brother, but not a fellow junkie.

Phil Friedman

6 years ago #15

#14
Yea, Jim, did you know that Jerry Fletcher was clean shaven when he first sat down at his computer?

Jerry Fletcher

6 years ago #14

Jim, writing is a compulsion and a narcotic. I've gone a week without posting because I've been over the oarlocks with client work. But here it is well after a sane person would have had dinner and I'm still at it key by key. And you managed to give me a thought for a blog that is niggling at me. Hell I didn't want to go to bed early any way!

Jim Murray

6 years ago #13

#12
Are you telling me I'm just not Hip enough for social media? PS It's not nice to make fun of people with typelexia.

Phil Friedman

6 years ago #12

PS Jim, have you considered getting some writing coaching from a Millennial, so maybe you can reach a more contemporary audience -- one, perhaps, that still has teeth?

Phil Friedman

6 years ago #11

#9
What's a phemator? Is it like a typigraphical error you writer types makes all the times?

Jim Murray

6 years ago #10

#6
Thnaks you, Paul Walters. A little Bob Dylan rubbed off on me, I think. You should really read his bio. The writing is amazing.

Jim Murray

6 years ago #9

#8
It's a metaphor Phil Friedman. You know, a literary device often employed by writers who want to make sure their posts have good clickbait headlines.

Phil Friedman

6 years ago #8

Writing is NOT an addiction. A compulsion, perhaps. Especially, when you begin to understand it's what you DON'T write that ultimately kills you -- or at least gives you small hands. Nice piece, Jimbo.

Phil Friedman

6 years ago #7

Writing is NOT an addiction. A compulsion, perhaps. Especially, when you begin to understand that it is what you DON'T

Paul Walters

6 years ago #6

Jim Murray "They are extrememly portable and light" I love that!! Thanks for the Friday morning read

Martin Wright

6 years ago #5

A great breakdowm of the process of writing. funny thing is the post i wrote with the least preparation was my most popular - but then the passion shone through. preparation can help shape but passion always gives it aimething indefinable.

Philippe Collard

6 years ago #4

Very interesting since I am working on the 3rd instalment of my series of essays on the "history of story telling" and it will be about the invention of writing...

Milos Djukic

6 years ago #3

#2
You are most welcome Jim Murray.

Jim Murray

6 years ago #2

#1
Thanks Milos Djukic

Milos Djukic

6 years ago #1

Writing is the best way for a personal expression of gratitude to ones who read. A must read by Jim Murray.

Articles from Jim Murray

View blog
8 months ago · 8 min. reading time

Preface: For those who may not know, over a period of three years a while back, Phil Friedman and I ...

7 months ago · 8 min. reading time

This is the second column in our recently reformed collaboration. · PHIL: · Okay, Jim, so the other ...

1 year ago · 2 min. reading time

Whenever I write anything about America I have to take into account that it is actually two countrie ...

Related professionals

You may be interested in these jobs

  • Government of Saskatchewan

    Caregiver Support Worker

    Found in: Talent CA 2 C2 - 5 days ago


    Government of Saskatchewan Nipawin, Canada

    Caregiver Support Worker-HUM013178Employment Type:SGEU Term 9 months or more Location(s) · :SK-North Central-Prince AlbertSK-North East-Nipawin Ministry · :036 Social ServicesSalary Range:$28.962-$36.299HourlySalary Supplement:included in hourly salary range (in-scope)Grade ...

  • 0050 United Rentals of Canada, Inc.

    SR Specialty Engineer

    Found in: Talent CA C2 - 2 days ago


    0050 United Rentals of Canada, Inc. Levis, Canada Full time

    En tant qu'ingénieur principal chez United Rentals, vous serez responsable du support technique de plusieurs centres de profit au sein de la division Trench Safety. Vous vous efforcerez de répondre aux besoins d'ingénierie en matière de sécurité des tranchées des entrepreneurs, d ...

  • KP Group Ltd.

    long haul truck driver

    Found in: Talent CA 2 C2 - 5 days ago


    KP Group Ltd. Calgary, Canada

    Education: No degree, certificate or diploma · Experience: Will train · Work setting · Various locations · Tasks · Drive as part of a two-person team or convoy · Load and unload goods · Perform brake adjustments · Perform emergency roadside repairs · Perform preventive maintenanc ...