Customer Insight Manager - Toronto, Canada - AspiringIT

AspiringIT

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Brief

We are currently hiring a Consumer Insights Manager who will be responsible for gathering & sharing insights that can be used to inform and support decision-making.

This role is also important to the wider business as a reliable consumer, and market insights are critical enablers for the growth of the product/service.

Main Responsibilities of a Consumer Insights Manager

Your responsibilities will include:

Devising actionable strategies from customer insights
Bringing the consumer perspective to marketing decisionmaking by executing market analysis and research activities to provide insights and recommendations
Managing external agencies for the execution of research projects
Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
Conveying analysis and recommendations via presentations and written reports

Key Requirements

You have a degree in Marketing, Business Administration, or a related field.
You have prior experience within a similar role.
You are experienced in managing a wide range of qualitative and quantitative research.
You possess strong analytical skills with the ability to leverage data to develop strategy/decisions.
You are familiar with putting together data from multiple sources to tell a story.
You have strong knowledge of business visualization tools such as Power BI and Tableau.
You are a strategic thinker with good communication and presentation skills.