Manager of Solutions Marketing and Recognition - Toronto, Canada - EcoVadis

EcoVadis

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

Work smart, have fun and make an impact_

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.

Job Description:

To fuel our expansion, drive customer engagement, and market success, we are seeking an experienced and dynamic Manager of Solutions Marketing.

This role will be responsible for managing, promoting and driving adoption of key product features and benefits within our sustainability solution suite.

You will work closely with our product management teams, and field teams to effectively bring new features to market and drive their ongoing adoption.

You will also promote and manage our recognition program on an ongoing basis, to:

Provide an aspirational goal for our customers
Recognize our customers who achieve strong sustainability performance
Monitor usage of our medals program to protect the integrity of the program
Continually evaluate and evolve use cases for the program

This is a critical impact role that will have high visibility across the company and is a critical role in developing and protecting our brand within the market.

Your Role is to:

Monitor the market and translate insights to actionable inputs:

Conduct competitive analysis to benchmark and position our solutions versus the competition
Listen to customers and share insights, product requirements with product management
Develop recommendations for the evolution of our recognition program and sustainability solution features

Write content and develop marketing materials to launch our products and solutions to market and drive adoption:

Articulate our value proposition by developing core messaging and positioning
Develop solutions marketing materials and customer toolkits including: web pages, videos, demos, sales presentations, FAQs, customer guides

Develop and project manage solutions marketing plans:

Develop and project manage go to market strategy with strong support for solution strategy
Facilitate cross functional marketing plans and activities for solutions with other teams

Monitor and operationally manage our recognition program

Monitor awarding of medals and usage to identify brand risks
Monitor media mentions to proactively identify potential for brand risk
Address risks by developing appropriate mitigation strategies and seeing through to implementation
Address customer misuse as needed

Promote the recognition program as a key lever for brand recognition

Develop customer engagement programs to amplify the medals program
Identify and develop new use cases for the use of the medals program

As a high-growth business, you may contribute to other projects as the need arises

Qualifications:

Bachelor or masters degree in marketing, business or a related field
A minimum of 5 years of experience in solutions / product marketing or marketing communications in a B2B environment and at least 8 years total experience
Solid experience crafting succinct and impactful sales & marketing materials. Writing skills are essential.
Project management experience in a cross functional environment
Meticulous attention to detail, drive for quality, and ability to deliver results quickly
Comfortable running multiple projects from brief level through to completion
Enthusiasm for our solutions, customers and sales team is a must
Experience with marketing automation tools and CRM (Salesforce and Pardot a plus); mastery of standard office tools (MS and Google Office)
Culturally sensitive and able to manage crossfunctional initiatives across geographies and working styles

Additional Information

Preferred EST or CET time zones
Fulltime

In return for your expertise and energy, we offer:

Casual and very friendly work environment
Opportunity to work in a truly international atmosphere
Base salary + variable compensation plan
GRSP and TFSA matching program available
Health, Wellness, and Dental Benefits
Life Insurance, Critical Illness, Accidental death, longterm disability insurance
Flexitime
Home office allowance program
Work from home & work from anywhere policy
Employee referral bonus policy
Paid employee volunteer day
Access to online learning library
Free virtual Yoga/Pilates
Virtual and inperson team building events