Digital Marketing Specialist - Halton Hills, Canada - Sheridan Nurseries Limited

Sheridan Nurseries Limited

Verified Company

Halton Hills, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Employment Opportunity

Sheridan Nurseries Head Office is actively searching for a:
Digital Marketing Specialist
Permanent, Full-Time

About the Job:

Reporting to the Director of Marketing, the Digital Marketing Specialist is responsible for supporting the activation of the marketing strategy in our social media and website channels from ideation through to delivery.

As a key contributor to the marketing team, the Digital Marketing Specialist must have a passion and enthusiasm for marketing and be flexible to adapt to last minute changes in plans and overall direction.

Multi-tasking effectively across projects is essential.

Your Accountabilities:

Develop annual content calendars aligned to the overall Marketing strategy, promoting Sheridan Nurseries retail and wholesale businesses in our website and social channels
Ongoing maintenance of websites to ensure optimum user experience
Develop follower and engagement growth strategies across all social channels
Working with digital designer translate the content strategy into tactical creative assets that drive engagement
Copywrite for social execution and website updates
Establish a leadership position against core competitive set with regards to fan/follower engagement in Facebook and Instagram
Work with Marketing, HR, Operations and Category teams to reply to comments, compliments, issues and complaints in all digital channels
Plan, develop, implement and maintain high converting campaigns across all digital marketing and social media platforms (SEO / SEM, paid search, display, retargeting and social media)
Monthly analytics monitoring, measurement, presentation and strategic recommendations on digital channel performance
Contribute to budget management, ensuring efficient spend and effective implementation
Support on the execution of other tasks as required

Knowledge, Skills and Abilities:

University degree at the Bachelor level, preferably in Marketing, Communications, Public Relations, or an equivalent combination of education and experience
Minimum of 3 years of digital marketing experience with proven, handson skills in SEO/SEM, social media, Google Analytics, and content writing, preferably in a retail setting
Thorough understanding of digital strategy, web, mobile and social media channels
Previous experience managing social media accounts for a business, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and TikTok
Experience with WordPress and Shopify
A skilled implementer, with a focus on making strategy come alive through exceptional execution
Proven project management skills managing multiple projects/initiatives with the ability to adapt and prioritize multiple tasks and situations
Excellent communication and interpersonal skills
Existing product knowledge or ability to learn
Ability to problem solve and make decisions
This role will require the flexibility to monitor and respond to social media on rotating weekends, holidays and evenings as seasonal peaks require
Must be legally eligible to work in Canada

Our Vision, Mission, & Values:

At Sheridan Nurseries we aim to delight our associates, guests, and business partners in everything we do.

Independently owned and operated for over 100 years, we are committed to growing the highest quality plants at our local farms, curating the best-in-class home, garden, and lifestyle products and services, delivering unrivaled guest service and satisfaction, and providing meaningful and rewarding careers to our employees.

We always strive to inspire and share our knowledge, passion, and expertise to build confidence, loyalty, and trust, while protecting our planet with industry leading environmentally sustainable initiatives and giving back to our local communities and charities.

Our vision is "To inspire people to never stop growing".
At Sheridan we seek people who will continually strengthen our culture.

We work hard to ensure our culture is something we feel proud of and allows us to bring our best selves to work every day.

And a great culture starts with values.

We have clearly defined values which are embedded in everything that we do so that they are lived and breathed daily.

If you share our values of:

Doing What's Right
Being Performance Driven
Learning and Growing Together
Being Externally Focused
Having Bias for Action

Then this is the position is for you
We thank all applicants for their interest however only those selected for an interview will be contacted. If selected, please advise if you require special accommodation to attend the interview.