Brand Ambassador - Toronto, Canada - Mark Anthony Group Inc. - Canada

Mark Anthony Group Inc. - Canada
Mark Anthony Group Inc. - Canada
Verified Company
Toronto, Canada

2 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description
At Mark Anthony, we are driven by an unwavering dedication to taste and innovation.

We have a history of crafting new to world brands of distinction that have disrupted traditional beverage categories and completely transformed the global beverage industry.

We're on an outstanding adventure. We're going where others aren't, and we're growing like others can't as a result. And we want
YOU to help write the next chapters with us.


The Role


Reporting into the Brand Manager - Company Spirits, as the Bearface Brand Ambassador you will be responsible for continuing the growth of the Bearface Whisky brand across Canada.

Do you have top-level bartending experience and strong roots in the community? Are you passionate about sharing your love for authentic spirits? Could you walk into any bar to pitch your brands, and organize events to bring them to the public? This is your chance to represent an authentic Canadian Whisky brand, loved by both bartenders and consumers across the world.


Key Responsibilities:


  • Bartender Advocacy_
  • Create a strong relationship and brand reputation with the bartending community, getting recognized as the most authentic and preferred brands to pour to consumers
  • Host competitions, trainings, guest shifts and other initiatives to create a highly engaged network Brand Experience
  • Develop and execute brand activations to consistently build awareness and trial at key bars and events
  • Partner up with lifestyle (mostly street culture) brands and events to create cultural relevance and trial among a younger audience social media
  • Build and leverage a strong social media following around your brands to engage with both industry influencers and consumers Commercial
  • Collaborate with the sales team to grow distribution, increasing the number of bars our brands are sold in by constantly pitching to decisionmakers
  • Deliver incremental sales through your activations, bartender preference, and the increased brand equity that you've built
  • Education and run tasting sessions with key stakeholders to facilitate buyin Internal Ambassadorship
  • Get internal stakeholders excited and supportive of the brands through continuous activity to win internal brand love

What You'll Bring:


  • Close collaboration with the brand owners, sharing your activity and identifying new opportunities together
  • Proactive and highly driven, operating independently with a high standard of success
  • Highly sociable and outgoing; enjoy building a network and interacting with consumers
  • Collaborative mindset; working across departments with a positive attitude
  • A creative
- and entrepreneurial spirit, always considering how to drive business impact

  • A growth mindset with a desire to learn more about marketing and commerce, as well as becoming an expert in rum, tequila and mezcal.

Your Skills

  • Strong (premium) bartending experience and a significant network within the industry
  • Excellent organizational skills and high operational independence. Diligence in budget tracking, monthly reporting, and overall project management
  • Experience with concepting and hosting brand experience events
  • Understanding of and passion for brand building, ensuring your activations are supportive of the overall strategy and business goals
  • Strong public speaker; able to rally support through charismatic presentations
  • 3+ years of experience in the spirits industry, including bartending related experience
  • Experience in a marketing or commercial role is a plus
  • Business related higher education is a plus
  • Fluent in English. French is highly desirable
  • This role requires you to regularly work evenings and weekends, and spend most of your time outside of the office in the field
- ___________________________________________________________

At Mark Anthony, we live by our 5 Core Values every day:

  • Sense of Urgency_
  • Our business moves fast and so do we. We understand the power of now.
  • We have relentless drive and believe it if can be done, we're the ones who will do it first.
  • Authenticity_
  • We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
  • When we have the best intentions for all, we create space to be our whole selves and do great things together.
  • Simplicity_
  • Our lives are complicated enough. So why use 50 words when you can use 5?
  • We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
  • Humility_
  • Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly.
  • We're here for each other, and together we do great things.
  • Trust_
  • We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it.
  • This level of trust allows us to be allin and take comfort in the support of our teams.
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