Communications & Media Relations Specialist (Remote - Edmonton, Canada - IIBA

IIBA

Verified Company

Edmonton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

International Institute of Business Analysis (IIBA) is a not-for-profit professional association with over 29,000 members worldwide.

IIBA supports the business analysis community and discipline through the development of standards of practice, certification programs, as well as on-line and face-to-face networking opportunities through our website, local Chapters, and conferences.

IIBA is the world's leading association for business analysis, dedicated to advancing the profession and uniting a community of professionals to deliver better business outcomes.

All employees work virtually from home office; therefore a minimum requirement is that employees have home office space and high-speed internet.

This role requires employees to work non-standard hours to support global needs, employees are generally expected to be able to work during standard core hours (i.e. 9am to 5pm EST) when non-standard hours are not required.

IIBA is committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs. Applicants need to make their needs known in advance.

Summary

The Communications & Media Relations Specialist is responsible for the communications activities and corresponding plans that incorporate the content marketing strategy, media relations, and represent the consistent voice to all distinct audiences.

This individual is responsible for the communication and content marketing strategy including, content review/writing/editing, content calendars, internal communications, content curation and management, all media relations, and project execution to enhance the consistency and quality of all communications initiatives to enhance the value of IIBA worldwide.

Accountabilities

Coordinate effective communications programs for IIBA to assure the value propositions and product deliverables are well understood by our Members, our target audiences, our partners, and the overall business analysis community. This specifically means that each stakeholder group is communicated with in a targeted way, and in a manner and timing that meets the relationship needs of IIBA to each stakeholder and general audience.
Directly responsible as the point of contact for all media relations and the development of media and influencer relationships through the appropriate channels to enhance media placements, 3rd party content usage, interviews, IIBA references, and other media activities.
Maintain the delivery of key communications vehicles including blog posts, quarterly publications, content syndication, and other tactical marketing activities.
Evaluate and measure all communications initiative ROI or established means of measurement to ensure effective usage of resources.
Provide communications support for all IIBA events, including tradeshows, webinars, virtual event, Chapter events, and all other forms; all marketing and programs campaigns; and all membership and Chapter needs as deemed relevant by the Marketing team and/or IIBA leadership team.
Administer effective communications on a global basis that matches the cultural, geography, and language needs of the stakeholders that is consistent with IIBA strategy and desires. Tailor all communication messages to assure they are culturally effective and sensitive to regional and local needs.
Assure the overall key brand messaging of IIBA, the quality and integrity of the brand, the logo and the image of IIBA are effectively managed while providing emphasis on support for revenue and growth objectives.
Responsible for all internal messaging supporting the appropriate campaign and initiatives for the entire organization.

Qualifications

Bachelor's degree with a communications/marketing focus
5 years' experience in a communications role
Experience developing relationships with media outlets and successful record of media placements
Exceptional communication skills, both verbally and in writing, to support varying communication media
Experience working with a team in the creation/review of marketing collateral, responsible for brand and communication integrity, and the execution of a comprehensive communications strategy
Strong communication, prioritization, and decisionmaking skills
Experience using Microsoft Office and Teams, Pardot, Salesforce, and virtual conferences tools, including Zoom
Experience working with a fastpaced, global organization
Ability to successfully work remotely with mínimal supervision