Social Media and Digital Officer - Oshawa, Canada - City of Oshawa

City of Oshawa

Verified Company

Oshawa, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _
_City of Oshawa__ is one of Canada's fastest growing communities that is exceptionally positioned to live, work, learn and invest.

Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its quality of life advantage, while maintaining a strong commitment to financial stewardship.

_ _

Job Title:
Regular Full-Time Social Media and Digital Officer
Posting Number:004815

Department:
Office of the Chief Administrative Officer
Branch:Corporate Communications

Location:
City Hall

Posting Start Date:2024/05/02
Posting End Date:2024/05/24 by 4:30pm

Employment Group:
Exempt
Salary Grade:O- $94,032- $110,625 per annum
Standard Weekly
Hours of
Work
:36.25 Shift Work Required**:No

Responsibilities:

Provide overall oversite of all City social media channels, including daytoday coordination of the City's Corporate social media accounts:
Develop and schedule impactful digital content (short-form videos, high-res photos, graphics, tailored social messages, etc.) across various social media channels to support City objectives, engage audiences and advance the City's image
Create, monitor and evaluate impactful social and digital strategies tailored to various communications mediums and channels
Prepare, execute and evaluate social media campaigns and strategies
Monitor and analyze metrics, performance and trends
Translate insights to optimize and strengthen future content and strategies for Facebook, X, Instagram, LinkedIn, etc.
Respond to comments, DMs and mentions on the Corporate social accounts
Engage with Oshawa's online communities and foster community connections
Liaise with Branch colleagues and business areas to develop social media strategies and tactics that support the City's communications plans and the Oshawa Strategic Plan
Manage the City's social media management platform, including content calendar, and work directly with the vendor and approved staff users:
Provide review and approval of social media content scheduled by approved staff
Develop and manage corporate Social Media guidelines, procedures and policies
Ensure the City's social media channels adhere to corporate policies, procedures and reflect industry best practices
Develop and manage social media content templates for Branch colleagues and business areas
Manage, coordinate and deliver staff training on social media platforms and the City's social media management platform
Chair the City's internal Social Media Working Group
Attend City events and facilities to capture engaging photo and video content
Develop and implement paid online advertising campaigns to reach target audiences (e.g. Meta, Google, LinkedIn, Spotify, etc.)
Develop and implement timely communications during crises and emergency situations, including in the Municipal Emergency Operations Centre

Requirements:

Completion of a university degree or college diploma in digital and/or social media management, journalism, communications, marketing or a related field plus a minimum five (5) years of professional experience managing social media accounts, campaigns and online communities
Superior knowledge and experience in various social media platforms and their algorithms, including but not limited to Facebook, X, Instagram, and LinkedIn
Proven ability to build and engage with online communities
Superior proficiency with social media management platforms and social media listening and management tools
Excellent experience developing impactful digital content (e.g. shortform videos, highres photos, graphics, tailored social messages, etc.)
Proven reasoning, research, analytical and problemsolving skills with the ability to think strategically
Excellent interpersonal skills to deal effectively and tactfully with a broad range of elected officials, staff, external agencies, community partners and other levels of government
Excellent communication skills with a strong ability to clearly present social media strategies and build alignment among clients
Excellent project management and organizational skills with the ability to work under pressure with short deadlines
Possess initiative and selfreliance with ability to work independently or as a team member
Demonstrated knowledge and proficiency in Microsoft Office Suite, Adobe Suite, social media management platforms and listening tools, eNewsletter tools, DSLR and video cameras
Demonstrated knowledge of A.O.D.A. communications standards
Must be willing to work after hours and on weekends, as required
Possession and maintenance of a valid, unrestricted Ontario Driver's License, minimum Class "G"

This position is eligible for hybrid work.

We would like to thank all applicants however, please note that only those selecte