Manager, Internal and Leadership Communications - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

Term: 6 months
The Manager, Internal and Leadership Communications is responsible and accountable for identifying

and delivering strategic internal communications content, used across multiple channels, to advance the University's internal and leadership communications strategy and support the University's institutional goals.

The position will develop and implement a wide range of communications plans and products for internal audiences.

The incumbent will provide input and support to the development and implementation of University of Waterloo's internal and leadership communications strategy.

Under the direction of the Director, Internal and Leadership Communications, the position works closely with a wide range of campus stakeholders to translate strategic activity into messages and activities that are relevant at a departmental and individual level, with a strong focus on people.

The position is responsible for planning, evaluating, developing, and delivering consistent, measurable

and creative internal communications of the highest quality to engage campus groups, which will further the reputation and strategic goals of the University.

The position covers a broad set of responsibilities requiring expertise in employee communications, storytelling, speechwriting and working knowledge of website best practices, social media, and digital marketing, as well as communications design, development and execution.

The incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, and a strategic thinker with deep experience.

Responsibilities:

Implement communication plans

Under the direction of the Director, Internal and Leadership Communications, but often working directly in support of senior leaders across the campus, support a panUniversity internal and leadership communications strategy that reflects and supports the central goals of the University
Provide support and guidance to the Associate, Vice-President, Communications, and the Director, Internal and Leadership Communications and campus senior administrators in the delivery of internal communication
Ensure consistency of voice and message across all internal channels
Work with campus stakeholders to prepare messaging, speeches, reports, presentations, and other materials in support of an annual editorial plan for leadership communication
Manage and coordinate all activity in internal communication plans, including deploying resources and managing risks.
Establish twoway and facetoface communication channels to build employee engagement
Provide support and clarification to managers to ensure they are confident in delivering key messages and to strengthen the internal communication cascade
Ensure the most appropriate and costeffective channels mix and maximize the potential of digital channels
Support the Emergency Communications Team in the delivery of the Emergency Response Plan as required

Insights and understanding

Evaluate data and metrics to optimize content creation and distribution across internal channels. Use data and metrics to improve the effectiveness of online content
Maintain a strong understanding of different internal audiences. Use this knowledge to ensure the tone, language and format of internal communication is easily accessible to and read by a range of campus groups

Influence and impact

Explore employee engagement data to understand the context for internal communication, identify challenges and barriers and suggest actions for improvement
Develop and deliver the overall evaluation approach for internal and leadership communication, using relevant tools and guidance
Provide effective leadership to campus leaders and communicators to realize internal and leadership communication campaigns and plan
Work collaboratively across all units of University Communications and University Relations
Provide daytoday leadership and guidance to communications colleagues across campus as required

Qualifications:

University degree in English, political science, public relations, marketing, or a communicationsrelated field
5+ years of progressive experience providing internal communication support in a complex, fastmoving and diverse corporate environment is essential
Proven experience of working in an organization with a highprofile reputation, often in the media spotlight is an asset.
Experience using webbased user interfaces to manage and maintain web content (e.g., web content management system, social media accounts)
Extensive experience developing established objectives into material for targeted communications and engagement activities across a range of different channels and media, including facetoface engagement
Significant experience in writing, proofing, and editing material (including speeches), and of presenting proposals and plans to senior/board level executives
Experience pro