Conversion Rate Optimization - Toronto, Canada - Onlia

Onlia

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Onlia's mission:
Bring clarity to Insurance
Onlia offers innovative digital insurance and a telematics app that incentivises good driving to the Ontario market.

Onlia's mission is to bring clarity to insurance and simplify consumer's relationship with their insurance company through a digital experience, and best in class customer service.

Launched in 2018, Onlia is a joint venture between Achmea, the largest insurance group of the Netherlands, and Fairfax Financial, a Canadian-based financial holding company.

We are here to disrupt insurance in Ontario and are building a team of heavy hitters to make that a reality.

We work collaboratively in a fast-paced and agile environment.

Every member of our team is empowered to take ownership of their role, and to assist in the build of a best-in-class experience for our customers.

Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? Do you ALWAYS think about the customer first? If so, Onlia is looking for an experienced Conversion Rate Optimization Lead to be a key contributor to optimizing the performance of our webs.

In this role you will be take the lead on evaluating and crafting conversion-centric, digital strategies and experiences to help improve the metrics that matter most

Key Accountabilities:

KA 1 Create and drive the conversion rate strategy that optimizes sales funnel, marketing campaigns, and landing pages, proactively uncovering opportunities and making data-informed decisions.

KA 2 Manage and improve conversion points in the visitor journey to drive sales and exceed site goals.

KA 3 Increase visitor-to-sale conversion through fast and actionable A/B testing

KA 4 Test improvement proposals and other deliverables that help inform the ideal experiences for our customers leveraging

KA 5 Manage site navigation, search, taxonomy, categories, filters, and product placement by setting the eCommerce strategy

KA 6 Daily analysis and management of our brand's website. This involves monitoring Google Analytics, customer feedback, Metabase and other data to identify opportunities to improve the user's digital journey.

KA 7 Work with the development team to implement site updates and improvements to make sure the site is fast and error-free for all users.

KA 8 Collaborate with a multifunctional team to implement new web content and features

KA 9 Conduct competitive research and assessment that generate actionable insights.

KA 10 Stay on top of Conversion Rate Optimization trends and best practices/tools

KA 11 Provide updates on performance of our channels.

Qualifications and Competencies:

A degree in marketing or a related field required
At least 8 years of experience in a marketing conversion role
Must be able to work collaboratively and effectively with communicate with teams and stakeholders
Experience using conversion assistance tools such as Google Analytics, Google Optimize, Google Tag Manager, Google Optimize, Hotjar etc.
Experience with Sitecore an asset
Knowledge of HTML, CSS and Javascript are a plus.
A strong technical foundation and background in digital marketing
Critical thinker and strong attention to detail
Superb time management and project management skills
Passion for CRO, UX and overall digital marketing.

WORKING AT ONLIA

Our aim is to create a workforce that is diverse, promotes positivity, and demonstrates the values of equality, fairness, and respect in everything we do.

We are dedicated to an anti-discrimination approach and provide equal opportunity for employment and advancement throughout Onlia regardless of gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability.

We respect and value diverse life experiences and cultures and ensure that all voices are valued and heard.

Salary:
Up to $140,000.00 per year

Schedule: