Digital Marketing Coordinator - Ottawa, Canada - Campus Living Centres

Campus Living Centres

Verified Company

Ottawa, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Summary and Job Magnitude

Employee will be responsible for planning, executing, and managing various digital marketing campaigns to drive online visibility, engage with the target audience, and achieve our marketing objectives.

This role involves coordinating and implementing a range of digital marketing strategies and tactics.

Essential Functions and Basic Duties

Social Media Management:

Manage and maintain our company's social media accounts by creating and posting content, responding to comments and messages, and analyzing social media performance.

SEO Optimization:
Conduct keyword research, optimize website content, and work on link-building strategies to improve search engine rankings.

Online Advertising:
Oversee online advertising campaigns, including Google Ads and social media advertising, to ensure budget allocation and campaign performance.

Analytics and Reporting:

Analyze and report on the performance of digital marketing campaigns using tools such as Google Analytics, providing insights and recommendations for improvements.

Collaboration:
Collaborate with internal teams, such as graphic design and web development, to ensure that marketing initiatives are executed effectively.

Health & Safety

Ensuring equipment, materials and protective devices are used properly and in a safe manner.
Providing information, instruction and supervision to employees to protect the health and safety of the employees.
Providing (upon request), in a medical emergency, information in the possession of the employer, including confidential business information to a legally qualified medical practitioner, and to such other persons as may be required by law.
Providing all employees with training with regards to all health and safety policies and procedures.
Affording assistance and cooperation to the Joint Health and Safety Committee (JHSC) or a Health and Safety Representative (HSR) in the carrying out of their functions.
Taking every precaution reasonable in the circumstances for the protection of an employee.
Responding in writing within 21 days to any health and safety recommendations submitted by the JHSC or HSR.
Posting all required legislative Health & Safety documents
Where prescribed, providing an employee with written instructions as to the measures and procedures taken for their own protection, and carrying out such training programs for workers, supervisors and committee members as needed.
Conducting a formal workplace inspection biannually.
Identifying substandard acts or conditions and taking necessary steps to ensure corrective action.
Ensuring that all scheduled health and safety training sessions are carried out and completed according to the training timetable.
Creating a work environment that holds zero tolerance on violence and harassment in the workplace.
Conducting Incident Investigations and reviewing all forms and ensuring these are discussed at management meetings.
Performing observations of employee safe work practices during semiannual workplace inspections and celebrating positive safety performance.

Qualifications

Previous experience in digital marketing or a related role is preferred.
Strong written and verbal communication skills.
Knowledge of SEO best practices and PPC advertising.
Familiarity with content management systems (CMS) and marketing automation tools is a plus.

Skills:

Strong project management and organizational skills.
Creativity and the ability to think outside the box.
Attention to detail.
Excellent teamwork and collaboration abilities.
Strong analytical and problemsolving skills.
Proficiency in Microsoft Office Suite and other relevant software

Working Conditions
Hours per Week: 24 hours per week (may need to work more as required)

Indoor/Outdoor:
Indoor

Level of Interruption:
Moderate

Stress Level:
Moderate

Travel Outside of Location:
Minimal

Equal Opportunity Employer
It is Campus Living Centres policy to promote equal employment opportunity for all applicants and employees.

Campus Living Centres does not unlawfully discriminate on the basis of race, colour, religion, sex, national origin, ancestry, age, physical disability, mental disability, medical condition, marital status or sexual orientation.

Campus Living Centres prohibits the harassment of any individual on any of the grounds listed above. This applies to all areas of employment including recruitment, hiring, training and promotion.