Mid-market Business Development Executive - Milton, Canada - Measure Marketing Results Inc.

Measure Marketing Results Inc.

Verified Company

Milton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Mission/Purpose:

As a critical member of the Measure Marketing Growth & Sales team, the primary objective of the business development executive role is to increase the company's customer base and revenue levels by:

Actively prospecting quality leads.
Providing viable solutions to customer needs through a consultative sales approach;
Negotiating favorable contract terms; and
Taking proactive measures to seek feedback from their book of business to retain

Expected Outcomes & Deliverables:

_Continuous efforts to secure new business as indicated by an increase in active client growth of 4 new clients per month at a minimum retainer of $50,000/year retainers._

Identifies and qualifies viable business leads for the company.
Conducts outbound sales calls to both cold and warm leads.
Effectively conducts discovery meetings with prospects in order to fully understand their needs and identify business opportunities.
Actively networks, both online through LinkedIn and other connection sites and in person, to expand the number of personal business connections.
Presents proposals and solutions to convert leads into customers
Successful transition from sales to operations/ implementation
Implements effective and repeatable sales processes and systems.

_Achieves high margins within new business sold - meeting an on-average GM target of 50%_

Effectively prices new business to achieve the targeted GM percentage.
Identifies opportunities to increase Measure Marketing's service offerings within our existing customer base.

_Adheres to internal results targets, budgets, and spending guidelines._

Effectively forecasts new business opportunities through the use of a sales funnel process and by utilizing the company's CRM to track and manage leads.
Manages spending and makes costeffective decisions for sales activities and efforts.
Achieves assigned revenue and profitability targets.
Adheres to the company's defined sales activity targets logging them into the CRM.

_Supports the company's vision of bringing customers matching the ideal customer profile._

Approaches all new business opportunities through a consultative selling, solutionsfocused lens.
Collaborates with team members to create impressive proposals that outline achievable solutions.
Maintains a working knowledge of Measure Marketing products and services.
Periodically Monitors customer satisfaction levels on their book of business, and addresses feedback in a timely and effective manner.
Creates opportunities to stay in touch with ideal customers through valueadd methods.
Remains current on industry trends to understand what's happening in the market.
Proactively identifies and offers solutions enhancements to existing clients.
Works with customer key stakeholders (Csuite, VP, or Directorlevel positions) to create longterm, lasting relationships.
Identifies opportunities to maintain and strengthen the company's brand.

Required Competencies:

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Results Driven: Sets clear targets and activity levels. Has a tremendous amount of tenacity. Keeps charging forward, even after a string of rejections.
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Follow Through: Keeps tasks moving forward and sees projects through to completion.
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Winning Mentality: Is counted on to exceed expectations. Sets high standards.
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Communication: Provides and receives information of varying complexity with ease, achieving desired outcomes. Keeps people adequately informed.
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Collaboration: Works in partnership with others to achieve common goals. Respect other people's viewpoints. Seeks win/win solutions.
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Self-Management: Is capable of self-direction. Takes responsibility for own behaviors, actions, and deliverables. Don't shirk responsibility.
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Solutions Focused: Understands needs, identifies gaps, and presents solutions. Sees opportunity within situations.
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Integrity: Is trustworthy. Doesn't waver when there is a clear line between right and wrong.
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Judgment: Makes good decisions that stand up even when assessed over a long period of time. Is sought after for recommendations and guidance.
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Desire to Learn: Always seeking opportunities to grow and develop. Stays in touch with the market and competitor solutions. Applies learning into practice.

Technical Skills:

Experience using a CRM or similar client tracking system preferably HubSpot.
Familiarity with web design and development and digital marketing (desired asset).
Capable of strategic pricing and forecasting not only revenue but also margin expectations.

Education & Demonstrated Experience:

Bachelor's Degree or College Diploma
Sales training by Sandler Sales Training or Similar Program
5+ years of previous sales (business development) experience with proven success.
Prior experience working in a midsized digital agency, B2B, SaaS, or web development firm.
Demonstrated consultative sales success.
Experience neg