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Marketing Creative Lead
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Creative Marketing Lead
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Content Marketing Creative
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Director, Creative Marketing
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Marketing Creative Lead
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Mundipharma International CanadaAs a Senior Marketing Manager, you will play a crucial role in supporting the execution of marketing strategies for our flagship product, REZZAYO, within the Mundipharma Anti-fungal/Anti-infective portfolio. · Reporting directly to the Marketing Director, you will collaborate cl ...
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Marketing and Creative Design Coordinator
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Video Designer
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15h Left Logo_
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Senior Account Manager
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Graphic Designer
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Lead Game Designer
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Urgent Search: Digital Content Coordinator
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Creative Strategist
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Marketing Project Manager(Remote)
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High Salary Senior Content Writer
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Marketing Recruitment Manager
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Head of Performance Marketing
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E-commerce Email
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Translator
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Insight Global CanadaInsight Global is looking for a fully remote looking for a fully remote freelance translator for the French-Canadian market at a large Canadian retail client to ensure consumer-focused, compliant translations for packaging and marketing material(s). · Key responsibilities: · Pr ...
Director, Creative Marketing - Canada - Prosci
3 weeks ago
Description
Prosci is seeking a Marketing Lead for our Canadian and Caribbean markets. In this role, you will lead end-to-end marketing programs, drive revenue growth and deepening Prosci's relationships with clients.Your role includes crafting innovative Account-Based Marketing initiatives, navigating industry verticals through strategic partnerships and strategically expanding Prosci's footprint in key regions.
The successful candidate will have strong experience developing and executing strategic marketing plans, with a view to co-ordinating local needs with Global Marketing initiatives.
Marketing Lead's responsibilities are primarily focused on:
Deliver end-to-end marketing programs in Canada and the Caribbean, emphasizing client growth, business expansion, and acquisition of new clients.
Expand non-training revenue streams, including advisory and licensing.
Create Account-Based Marketing initiatives to support key client growth.
Assess regional performance and provide strategic guidance based on results.
Vertical Marketing:
Digital and Social Marketing:
Support the rollout of a global social strategy in Canada and the Caribbean.
Develop and execute a Social Media engagement strategy, primarily on LinkedIn, to raise awareness in the Canadian and Caribbean markets.
Collaborate with Prosci's Global Marketing Center of Acceleration (COA) to align activities and efforts so we may achieve business goals in Canada, the Caribbean and Globally.
Leverage global marketing initiatives for local markets.Develop and track an annual integrated marketing plan for Canada and Caribbean that aligns to our regional and global business goals.
Track campaign and marketing activities and report on results.Participate and collaborate with the Global content team to strengthen our market position.
Manage the marketing budget.
Undertake additional Marketing activities and initiatives as assigned.
Bachelor's degree, ideally in business / marketing, with 5+ years of professional services marketing.
French proficiency is an asset.
Proven success in B2B marketing, Account Based Marketing, and Industry Vertical Marketing.
B2B lead generation and new customer acquisition marketing.
Experience managing marketing budgets.
Strong analytical skills to interpret ROI (Return on Investment) and performance marketing KPIs.
Ability to understand the internal and external factors that impact business performance & use this knowledge to drive informed decisions; prioritizing client growth, business expansion and acquisition of new clients.
work closely with the sales and global marketing teams and other stakeholders to influence global marketing direction, leverage global marketing initiatives for local markets.
Technical/Functional SkillsProficiency in Office 365, CRM (Customer Relationship Management) systems (Salesforce, HubSpot) LinkedIn Advertising, LinkedIn Navigator.
Dental Care
Long-term Disability
Health Spending Account
Our global team is rich in experience and passion for helping our clients create change success.
Prosci is an equal opportunity employer that is committed to inclusion and diversity.
Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.
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