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    Creative Strategist - Canada - CBTW

    CBTW
    CBTW Canada

    1 day ago

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    Description

    About CBTW

    We are a global tech solutions company that believes Collaboration Betters The World.

    Leveraging strategy, technology, and design, we partner with organizations worldwide to offer comprehensive solutions from idea conception to product realization. We work with people around the globe to advise, build, run, and support the creation of products with purpose.

    About our partner Kulin

    We're a performance marketing agency focusing on the direct-to-consumer eCommerce industry. We partner with brands across many verticals, from haircare products and food & beverage, to custom luxury sofas and biodegradable phone cases.

    We manage over $10M per month in ad spend and focus on helping brands sustainably scale their businesses through paid social, Google Ads, email/sms, and influencer marketing.

    The role

    As a Creative Strategist, you will lead the development of data-driven briefs for branded ads and User Generated Content "UGC" with the support of your team. Your role will include idea generation, crafting hooks and headlines, creative analysis, and conducting initial and ongoing research for multiple clients. You will collaborate closely with creative strategists, designers, editors, and media buyers to develop effective advertising strategies, and foster a culture of creativity and innovation within the team.

    We're Looking for

    • Experience applying the principles of creative strategy, preferably in an agency setting, either as a strategist, media buyer or designer/editor
    • Experience with direct-to-consumer, e-commerce brands
    • Foundational understanding of DTC principles, strategies, and techniques that drive performance
    • Excellent communication and collaboration skills. Hungry for new ideas and the perspective of others.
    • Experience with creative analysis in ads managers/Motion/TripleWhale, NorthBeam, and Google Data Studio is a bonus
    • Strong knowledge of social media advertising best practices
    • Passion for staying up-to-date with industry trends and technologies
    • Proven track record of developing high-converting social ads
    • Understanding the subtle art of balancing brand and performance

    Is this Role a Fit for You?

    CBTW is committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions, and better serve the communities we're a part of, we are proud to be an equal opportunity workplace.

    Collaboration Betters The World – let's do something great together

    Join our talented team

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