Marketing Manager, Global Recruitment - Toronto, Canada - Royal Bank of Canada

Royal Bank of Canada

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title
Marketing Manager, Global Recruitment

What is the opportunity?

Reporting to the Senior Manager, Recruitment Marketing and part of RBC's Employer Brand & Workplace Marketing team, you will partner with colleagues across the immediate team, as well as those in the broader HR organization.

You also closely partner with business line leaders and other RBC Marketing, and Brand teams, to help identify new ways to go to market to tell our story in a way that stands out and resonates with prospective talent.

You will leverage your expertise in digital strategies to add measurable impact to our employer brand and recruitment marketing initiatives.

Your ultimate goal? To drive understanding of RBC's Employee Value Proposition and position RBC as the Employer of Choice among external talent.

We're a team of content creators, integrators, storytellers, and marketers focused on engaging and inspiring our current workforce, while elevating RBC's reputation as a top employer of choice in marketplace externally.

As a collective team, we bring RBC's talent vision and priorities to life through best-in class MarComm tactics.

If you're are a strategic thinker, creative, quick-to-market, solution-oriented and thrives working in a high-energy environment - we want to hear from YOU

What will you do?

Act as a trusted marketing advisor who can proactively guide senior leadership
Manage the creation and execution of strategic recruitment marketing campaigns
Lead the creation and execution of strategic recruitment marketing campaigns to target business and functional talent needs and ensure we are positioned to attract, engage and acquire talent
Act as the Project Manager to ensure successful endtoend implementation of marketing campaigns and activities
Monitor, manage, and report the results of initiatives, including working closely with crossfunctional teams (i.e. recruitment) to ensure accurate attribution.
Analyze campaign results to track performance, identify wins and learnings, trends and opportunities, and provide recommendations and actionable insights to continuously improve programs
Visualize and present campaign results and ROI in performance updates and wrapup reports to senior leadership
Assist with the optimization and redesign of the RBC jobs site with the goal of increasing high quality website traffic and onsite engagement.
Impact and influence key business partners to drive continuous recruitment initiatives
Provide leadership and foster collaboration with integrated support teams, stakeholders, and agency partners to deliver creative that is on brand, on time, and on budget to drive results

What do you need to succeed?

Must have:

5 to 7 years' experience in targeted marketing and performance marketing, with a focus on paid, digital, content and social media
Excellent knowledge of traditional and digital advertising mediums
Analytical mindset with experience drawing insights from qualitative and quantitative data; delivering insights and reporting to stakeholders to inform strategy
Firstrate communication and storytelling skills, with confidence presenting to audiences of different seniority
High attention to detail, exceptionally organized, strategic and able to lead multiple highpriority projects simultaneously
Experience navigating a matrixed organization to drive projects from aligning senior management to strategic plans to leading a team through market execution.
Experience managing external agency and partner relationships

Nice to have:

Agency experience is a strong asset
Intermediate to expert SEO skills and experience
Google Analytics
Experience in fastpaced environments and large matrix organizations

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and highperforming team
Opportunities to take on progressively greater scopes of work