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Senior Manager: Brand, Marketing and Communications - Toronto, ON, Canada - WoodGreen Community Services
Description
Employment Type:
- Full-time, Non-Bargaining Unit
- Work Hours: 35 hours / week, Mon-Fri 9 am – 5 pm, Occasional evenings
Work Setting:
- Hybrid - Opportunity to work remotely after orientation & training period
Salary:
- $75,000 - $85,000
Application Deadline:
- May 20 th 2024 by 11:59 pm
Program Overview – Communications, Central Services
A key member of WoodGreen's management team, the Senior Manager of Marketing & Communications will bring significant marketing experience to developing enterprise-wide communications strategy, policies, and brand cohesion, with support from the Vice President of Communications.
This leader will proactively support internal departmental needs, guide storytelling externally through digital strategy (including website and social media channels) and support the development and implementation of public and media relations strategy.
Where appropriate, they will help with talent development on the Communications team and across WoodGreen. The role is critical to WoodGreen's organizational success.Through timely, effective and compelling communications, the Senior Manager, Marketing & Communications ensures all communications activities uphold and enhance the organization's and brand's reputation across stakeholders, especially clients, staff, board members, media, donors and our funders.
What You Will Do
- Responsible for developing and executing enterprise-wide marketing and communications strategy (brand, media, social media, digital advertising, marketing materials, etc.)
- Regularly analyze and report on KPIs, analytics, ad spend and impact, etc.
Produce marketing and internal communications materials from start to finish, including writing, editing, and design support for various needs (digital, newsletters, events, print materials, blog, etc.).
Lead enterprise-wide content development meetings and oversee WoodGreen's social media & blog calendar, including content creation and coordination across platforms.
Respond quickly to organizational communication needs with timely advice, support, and communication materials.Work with the Manager, Public Relations, Corporate Communications and other WoodGreen staff to activate client ambassadors and prepare key messaging for major media opportunities and speaking events, ensuring impactful storytelling about WoodGreen's role.
Manage external contractors as necessary to support projects across the organization.- Create, update, and maintain necessary policies and procedures.
- Ensure quality control for all comms materials, branding alignment, and strategic communications.
- Ensure strict adherence to brand standards across the organization.
- Develop and maintain partnerships to advance WoodGreen's brand and marketing materials for operational communications (e.g. ETHP).
- Use project management tools to conduct work on time and mission.
- Track the budget for the Communications unit, ensuring fiscal responsibility and value for spending.
- Provide professional development, training, and learning opportunities to other Communications team members to maximize the department's performance.
- Manage other staff as assigned by the Vice President, Communications.
- Represent WoodGreen positively at all times with all audiences.
- Use diplomacy and tact and maintain confidentiality pertaining to highly sensitive issues.
- Perform other related duties as required from time to time as requested by the Vice President, Communications.
What You Bring to the Team
- Post-secondary degree in Journalism, Corporate Communications or equivalent combination of education and experience
Must have a minimum of 10 years of experience in marketing & communications, including experience with media relations, digital advertising, social media, and content.
Experience managing social media and relevant website management applications such as WordPress and Google Analytics, utilizing CRM with best practices around communications, etc.
What Will Set You Apart
- Advanced digital skills and graphic design expertise and assets.
Experience managing social media and relevant website management applications such as WordPress and Google Analytics, utilizing CRM with best practices around communications, etc.
A proven talent and affinity for selling non-profit causes, generating engagement and funds.- Quick thinker with strong analytical and problem-solving skills
- Demonstrated superlative verbal and written communication, interpersonal, presentation and public speaking skills.
- Strong organizational and proven project management skills with uncompromising attention to detail.
- A creative flair for marketing and a clear perspective on communication via visual and written formats
- Comfortable working with diverse cultures and communities
Ability to deal comfortably and efficiently with senior staff, volunteer solicitors, donors and senior executives of prominent corporations and their support staff.
Ability to lead others, both directly and indirectly, building consensus and engagement- Dynamic, flexible personality with sound judgment and discretion
- The ability to think strategically, multi-task and meet deadlines.
- Comfortable with change, including changing priorities and deadlines.
- Experience negotiating.
- Post-secondary degree in Journalism, Corporate Communications or equivalent combination of education and experience
Ability to work autonomously and as a team member in a fast-paced, high volume and professional environment, managing multiple priorities.
Demonstrated understanding of barriers faced by vulnerable and marginalized groups, a strong asset.WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment.
If contacted in relation to an employment opportunity, please advise our People & Culture representatives at of the accommodation measures required.
Information received relating to accommodation will be addressed confidentially.Are you legally entitled to work in Canada?
Are you currently employed with WoodGreen Community Services?
Do you have a post-secondary degree in Journalism, Corporate Communications or an equivalent combination of education and experience?
Do you have 10 years of experience in marketing & communications, including experience with media relations, digital advertising, social media, and content?
Do you have experience managing social media and relevant website management applications such as WordPress and Google Analytics, utilizing CRM with best practices around communications?
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