Manager, Customer Base Marketing - Toronto, Canada - Rogers Communications

Rogers Communications

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle.

Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most.

We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve.

We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do.

Come play a key role in building the future of innovation in Canada.

Let's make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:
We are looking for a passionate, experienced data-driven marketer to join the Home Customer Base Marketing team. Reporting to the Senior Manager of Customer Base Marketing.

This role will focus on
revenue generation and profitability in the base through End of promotion (EOP) management strategies and base contract strategies.

A large portion of our customers are on promotions and EOP is a key lifecycle moment in our customer base to grow revenue, balance churn and profitability, drive value, and the secure customer base through contract penetration.

Key Responsibilities:

Evaluate, evolve, and execute Home base EOP strategies, end to end (includes opportunity sizing, targeting, segmentation, reporting and analysis, A/B Testing and post implementation reviews)
Keep a pulse on the weektoweek EOP results, to tells stories and react with agility where required
Generate base revenue while balancing churn to maximize ROI on overall portfolio
Develop innovative contract strategies for the base that drive strong penetration in conjunction with profitability
Campaign management endtoend, collaborating with cross function groups to execute with excellence, while using learnings to maximize ROI, and foster continuous improvement
Craft stories with a beginning (context), middle (results/data) and end (recommendations) rooted in data analytics and customer journeys to present to senior leadership
Liaise with internal/external stakeholders on program design, implementation, and execution
Ensure that partner teams are well informed on the objectives of each program to ensure greatest impact for inbound as well as outbound activity
Work closely with Care channel and ensure frontline is engaged has consistent content, positioning, offers and proactive plan recommendations where required
Review program performance proactively to report against objectives and to maximize performance across all channels

Preferred Competencies & Qualifications:

Proven analytical abilities in order to interpret data, generate insight, and action against key metrics
Intuitive businesscasing ability to backup recommendations and drive financial confidence in ideas
Excellent verbal and written communications skills that result in effective storytelling
Highly organized selfstarter, detailoriented and able to multitask within tight deadlines
Ability to think outside the box and challenge the status quo with innovative customer centric approaches
Strong business acumen with a passion for learning and growth
Demonstrated ability to work effectively with cross functional partners through collaboration and open communication
Experience with direct tactics (DM, EM, OBTM & Digital) to create marketing programs
Advanced/expert MS Excel and PowerPoint skills required
Bachelors degree in business, engineering, marketing or equivalent
5+ years of experience in a marketing role, finance or revenue management experience is an asset

Schedule:
Full time

Shift:
Day

Length of Contract:
Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON

Travel Requirements:
Up to 10%

Posting Category/Function:
Marketing & Product Management

Requisition ID: 287655

Posting Notes:
Corporate