Customer Retention Management Specialist - Markham, Canada - Honda Canada

Honda Canada

Verified Company

Markham, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Job Description:

Please note this is a 12 month contract position

RESPONSIBILITIES:

Conduct customer campaign workshops with the business in order to understand their objectives and creative a proposal to meet these objectives including creative waves, contact logic and KPI's;
Review Journey and campaign results to determine if key KPIs are successful;
Propose and leverage best practices, A/B testing, and modern communication trends to ensure maximum deliverability, open rate, and effectiveness. will work closely with agency for creative;
Work closely with the Analytics Team to develop reporting and analytics requirements based on business requirements.

QUALIFICATIONS:

Diploma in Marketing or business background;
Minimum of 3 5 years previous related experience;
Budget planning experience;
Experience in AMPScript and Salesforce Marketing Cloud (ExactTarget) tools;
Indepth understanding of Salesforce Marketing Cloud product; experience in Journey Builder is a plus;
At least three (3) years of development experience in HTML/CSS;
Knowledge of JavaScript and jQuery a plus;
Communication ability with other specialists to complete map out journey logic, data requirements and UAT testing of campaigns;
Communication with Business Leads during the creative process workshops and also during SIT and UAT as the business is involved and expectations need to be managed;
Ability to work with IT Teams regarding the data extensions for the customer journey and validation of the categories; also when questions/issues with the SQL query occur after journey production.

Honda Canada Inc. is committed to providing accommodation in its recruitment processes to applicants with disabilities, upon request. The accommodation will take into account the applicant's accessibility needs.

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