Digital Content Strategist - Toronto, Canada - Royal Bank of Canada

Royal Bank of Canada

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title
Digital Content Strategist (12 month contract)

Key responsibilities:

Work closely with writers, designers, product experts and digital teams from both RBC GAM and BlackRock to ensure timely execution of digital marketing campaigns,
Support teams with ongoing marketing initiatives including advertising campaigns, events, product launches, digital tool, with a focus on digital user experience.
Support the execution of the overall RBC iShares digital roadmap
Manage all digital content creation, content publication and ongoing updates to website (including images, files, metadata, and SEO formatting)
Understand the site content and design framework in order to provide recommendations to refresh content, create new pages, and optimize engagement.
Audit the advisor user journeys (public and logged in) and find actionable ways to enhance the user journey and encourage engagement.
Integrate search optimization across new and existing webpages to increase findability
Monitor and research competitors' digital activations for financial advisors and provide guidance to team on best practices.
Work closely with the team to interpret, analyze and present digital metrics, and provide recommendations to increase engagement.

Must Have:

Postsecondary degree or equivalent in digital marketing, marketing, communications
35+ years of experience in a similar capacity
Investment industry experience, knowledge of the ETF Industry and investment products
Excellent working knowledge of Microsoft Office, MarTech tools, Content Management Systems, and Social Media middleware.
Detail oriented, strong editing and proofreading skills
Ability to manage multiple projects and priorities
Ability to work as part of a highperforming team

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Strategy and Administration

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

:00

Application Deadline:

:00

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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