Google Ad Specialist - Cambridge, Canada - 401 Auto

401 Auto

Verified Company

Cambridge, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as _trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leade_rs in all aspects of who they aspire to be daily.

Location: 2200 Eagle Street North, Cambridge, ON
-
_No ability to work from home or remotely_

Hours:
Monday - Friday

Compensation:
$60,000-65,000 per year plus multiple monthly bonus opportunities

Are you a master of all things Google Ads? Do you possess an analytical mindset, a strategic approach, and a passion for driving digital advertising success? We are seeking to add a forward-thinking, creative Lead Generation Specialist to our growing team This individual will work closely with our Director to ensure quality leads are flowing in 24/7 to support our business needs.

We are keen to find someone who is passionate about analytics, enjoys making positive business impacts and will help us continue to diversify our lead generation strategies.

What You Will Be Doing:

Build campaigns and manage lead generation marketing platforms (ie: Google, Facebook, TikTok, etc.) to transform contacts into customers for life
Develop comprehensive Google Ads strategies aligned with conpmany goals and objectives
Create rich and meaningful content that attracts our target audience
Fulfill the lead pipeline to deliver quality leads to the Sales Teams
Drive inbound leads from our websites for our Sales Teams
Split test landing pages and multi step lead capture forms
Design ad creatives and high converting landing page layouts
Measure, review and speak to the effectiveness of lead generation on a consistent basis
Work with the marketing team to create and deliver multichannel programs that drive new revenue and accelerate the sales pipeline
Support maximizing ROI and budget tracking
Conduct market research activities to boost qualified leads
Provide campaign performance recommendations and provide solutions to increase conversions
Escalate concerns around ad's being removed, not working properly and/or producing leads as expected
Other duties as assigned

What You Bring to the Table:

3-5 years of previous lead generation marketing experience
Deep understanding of search optimization
Proven experience as a Google Ads Specialist or in a similar role, with a track record of successful campaign management and optimization
Indepth knowledge of Google Ads platforms, tools, and best practices
Previous automotive lead generation experience is a considerable asset
Previous experience of lead generation on alternative social media platforms like TikTok, Snap Chat and native platforms like Taboola are considered an asset
Exceptional understanding of content and conversion strategies
Strong understanding of marketing at different stages of the lifecycle and buyer journey and the connection between demand generation and revenue growth in a automotive sales quota driven environment
Ad and landing page copywriting is an asset
Excellent communication skills interpersonal, verbal and written
Strong attention to detail and proactiveness
Results oriented, ability to multitask and handle positive pressure
A valid G Driver's License and acceptable driving record
Willingness to be flexible with after hours follow up and monitoring

So why work for us?**- The 401 Group of Companies is privately owned and 100% Canadian

20+ Stateoftheart facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
A high energy, fast paced and fun work environment with various initiatives and rewards
Individual and teamoriented coaching, mentoring, and training
Opportunities for career path planning, growth, and advancement from within
Health & wellness benefit enrolment opportunities
Employee referral bonus opportunities
Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
A corporate swag esite for employees exclusively
Perkopolis enrollment
Onsite Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services.

Our headquarters is located in the thriving city of Cambridge, Ontario.

Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Chrysler, Jeep, Dodge, Ram, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. Opportunities at the 401 Group of Companies are endless