Lead, Customer Insights - Montréal, Canada - SSENSE
Description
Company DescriptionSSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce.
Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.
SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.
Job Description:
Responsibilities
Customer Insights - 40%**- Define a customer insights strategy and build the infrastructure for the systematic delivery of actionable customer insights, both channel-specific and integrated
- Define an attribution model for organic marketing channels, ensuring coherence with the overall attribution model
- Establish a deep understanding of the business, it's data, and patterns to become a key thought partner to business units
- Deep dive into customer journeys by extracting and analyzing customer data to identify new business or optimization opportunities in customer engagement, high value clienteling, high value prospecting, and brand partnerships
- Partner with P&L owners by providing highimpact visualizations (e.g., Tableau dashboards) and converting analysis and insights into key narratives at an executive level
- Assess the competitive landscape and gather industry knowledge to drive insights for the Customer Experience and Marketing teams
Design & Development - 40%**- Implement improvements to the tools and platforms in place, resulting in efficient decision making (e.g., clienteling, sales generation, content engagement, etc.)
- Ensure operationalization of analytical tooling for all Customer teams through rapid prototyping
- Govern the roadmap of all ongoing improvements to data flows from key data sources to the central data mesh, processes, and tools, while keeping stakeholders informed
- Contribute to the business intelligence body of knowledge, including process diagrams and business continuity plans
- Stay abreast of emerging tools and technologies to provide informed recommendations around industry best practices
People Leadership and Processes - 20%
- Oversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocity
- Provide mentoring, training, development and performance management to team members to help each contributor evolve in their roles
- Implement and evolve processes to maximize the output of the team
- Ensure accuracy, quality and timeliness of deliverables
- Conduct hiring efforts and interviews to attract and retain top talent
Qualifications:
- Bachelor's degree in Engineering, Computer Science, Mathematics or a related analytical field
- A minimum of 5 years experience in analytics with a focus on driving business impact
- Experience developing customer segmentation models
- Proficiency in querying and analyzing large data sets using SQL; Python knowledge is an asset
- Comprehensive knowledge of the ETL process and tools
- Experience with data visualization tools (e.g., Tableau, Looker)
- Experience with web analytics (Google Analytics) an asset
- Proficiency Microsoft Excel / Google Sheets and Microsoft PowerPoint / Google Slides
- Strong communication skills and business acumen
- Good command of English and French
Skills
- Highly analytical
- Attention to detail and accuracy
- Ability to synthesize, communicate key insights, and distill analytical concepts in simple terms at various levels of the organization
- Proficient in developing dashboards
- Strong ability to collaborate
- Comfortable in navigating ambiguity
- Ownership and accountability mindset
- Inquisitive nature and eager to learn and expand knowledge base
- Willingness to contribute to areas beyond immediate scope of work
- Interest or knowledge of the luxury fashion industry (brands, designers, customers)
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