Content Strategist - Vancouver, Canada - CEFA Early Learning
Description
About Us:
The most dramatic physical changes between ages 1—5 occur in the brain. During these years, children undergo a period of accelerated neural growth called synaptic blooming. The formation of thousands of new connections takes place, and a child's brain overproduces synapses as it rapidly develops.
There are four key areas of brain development during synaptic blooming, called sensitive periods, and they include expansions in the areas of Language
, Numbers
,
The educational system at Core Educational & Fine Arts (CEFA) is one of today's leading approaches to early childhood education.
This approach facilitates meaningful learning experiences for children in four key areas of brain development:
Language, Numeracy, Peer Social Skills, and Emotional Control/Emotional Intelligence.
Responsibilities:
Content Strategy:
- Create and maintain a content calendar, outlining key tactical deliverables, deadlines, and content distribution channels.
- Develop and implement content strategies that align with the company's goals, target audience, and brand identity for the website, and social media platforms.
- Leverage indepth research and analysis to understand market trends, customer needs, and competitive landscape to inform content strategy decisions.
- Leverage audience personas and tailor content to meet their needs and preferences.
- Develop and manage content guidelines and style guides to ensure consistency and brand voice across all channels.
Website:
- Oversee all websites and publication of organic web content.
- Oversee production and publication of CEFA online magazine.
- Manage website goals for organic content.
- Leverage ai in the development and production of written, graphic, and video content.
Social Media:
- Oversee all social media channels, and social media content goals (organic content only).
- Create, develop, & curate engaging organic content.
SEO:
- Optimize copy and landing pages for search engine optimization
- Perform ongoing keyword research including discovery and expansion of keyword opportunities.
- Research and implement content recommendations for organic SEO success
- Develop and implement link building strategy
Performance Reporting:
- Monitor and analyze content performance metrics, using data insights to drive continuous improvement and optimize content strategies.
- Create and maintain monthly executive reports showcasing midfunnel performance metrics.
- Conduct content audits based on performance of content tactic, platform, and theme to assess and report on effectiveness, and provide recommendations for improvement.
General:
- Collaborate with crossfunctional teams to ensure content initiatives are aligned with overall brand and business objectives.
- Stay uptodate with industry trends, emerging technologies, and best practices in content strategy and digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
- Proven experience working as a Content Strategist, Content Marketer, or similar role.
- Strong understanding of content strategy principles and best practices, with a track record of developing successful content strategies.
- Exceptional written and verbal communication skills, with the ability to craft and edit compelling and persuasive content for various audiences and channels.
- Proficiency in using project management and scheduling tools (asana, later, sprout social, etc.)
- Solid understanding of SEO principles and experience in optimizing content for search engines.
- Analytical mindset with the ability to interpret data and draw actionable insights to drive content strategy decisions.
- Excellent organizational skills and attention to detail, with the ability to manage teams, multiple projects, and deadlines.
- Creative thinker with the ability to generate innovative content ideas and solutions.
- Strong collaboration and interpersonal skills, with the ability to work effectively in a crossfunctional team environment.
- Familiarity with social media platforms, digital marketing trends, and emerging technologies.
- Portfolio of previous content strategy work or writing samples is highly desirable.
If you have a passion for creating exceptional content and driving impactful results, we would love to hear from you.
Please submit your resume, cover letter, and any relevant work samples/portfolio.Job Types:
Ful
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