Retail Marketing Manager - Toronto, Canada - Scepter

Description

Job Overview

The Retail Marketing Manager for the Blow Molding Platform will be responsible for all marketing elements and successfully launching new products primarily under the Scepter brand in the retail channel.

Through effective implementation and execution of best practices and key marketing elements, the Retail Marketing Manager will be responsible for writing and executing the annual marketing plan strategy.

Additionally, this marketing leader will serve as the primary partner for Sales Key Account Managers in securing and growing our business with top retailers that include Walmart, Lowe's, The Home Depot, Canadian Tire, Costco, and several more.

This marketing leader will guide and assist the sales team in winning new targeted accounts detailed in the annual marketing plan.

Additionally, the marketing leader will have product responsibilities for core products, line extensions and key new product launches.


Responsibilities:

• Writes and communicates the annual marketing plan for each of the following segments that details;

o. Elements that include The Market, The Customers, The Competitors, Our Strategy, Our Offering, Our Expectations, Our Implementation.
p. Utilize the marketing plans and strategies to help Sales win profitable business
q. Design value propositions by channel, end-user & audience

• Retail Channel Mktg (4P's)

r. Promos & Positioning
s. Pricing
t. Category Management Captain
u. Line Review Leader
v. Support the sales team on a daily basis
w. Engages regularly with the customer in meetings, calls or trade shows

• Scepter & Myers Brand Support
• Retail Line Extensions & PFC NPD Ownership

x. Cultivating the market-backed insights and innovations at Myer's Industries through their leadership and prowess. Guide market research and VOC efforts with 3rd party partners.
y. Build Customer & End User Engagement Model

• Retail Relationship Map Support
• Support other Myers platforms product entry into Retail as needed
• Provide E-Commerce Guidance for Blow Molding Platform & Scepter Brand
• Collaborate with Product Managers and Sales Directors to protect and ensure longterm value growth
• Able to represent the company and product line to the press, trade, and social media.
• Provide appropriate packaging, graphics, photography and video guidance to support messaging.

Knowledge, Skills and Abilities

• Creativity in marketing by taking complex ideas and delivering a simple, easy to understand message.
• Able to analyze data and marketing statistics and translate results into better solutions to improve growth and profitability.
• Understand the end user experience and customer needs to translate to actions needed by team.
• Strong negotiation skills, with ability to followthrough on customer and internal commitments
• Excellent interpersonal relationship skills. Encouraging to team and staff; able to mentor and lead. Able to build strong relationships and trust with the customer.
• Possess strong leadership and managerial skills. Ability to look at the bigger picture while also serving as a working manager to move the business forward.
• Selfmotivated and selfdirected. Able to multitask, prioritize, and manage time efficiently.
• Excellent verbal and written communication skills; must be a listener, a presenter, and care about your team mates a peopleperson
• Intermediate computer skills, and experience with CRM software and the Microsoft Office Suite, with emphasis on superior Excel skills.

Education and Experience

• Requires 8+ years' previous work experience in marketing, management, marketing strategy development, product management, or relevant experience; or equivalent combination of education and experience
• Bachelor's degree in Marketing, Business Administration, or relevant field;
• MBA or Master's degree is a plus

Working Conditions

• Typical office environment
• Travel up to 35%

Physical Requirements

• While performing the duties of this job, the employee is regularly required to use hands and fingers to handle or feel objects.
• The employee frequently is required to sit, stand, walk, reach with hands and arms, and talk or hear and will occasionally be required to bend, stoop, kneel and climb stairs.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Location(s)

• Miami, OK
• Scepter's US manufacturing location near Joplin, MO

• Akron, OH

• US Myers HQ near BM marketing leadership

• Scarborough, ON Canada

• Scepter's Canada manufacturing location near Toronto, ON

(This is not a remote position)
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