Head of Lifestyle - Toronto, Canada - Cathay Pacific

Cathay Pacific

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

CRR - Customer Relationship & Retail

Toronto, Canada
Cathay Pacific
Application Deadline

25 Mar 2023

Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific.

We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are.

We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees.

We are a complex global business, but we are also family.

And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation.

Join us and discover just how far you can go

Role Introduction

Cathay Pacific Airways is looking for a Head of Lifestyle to join the Toronto Travel & Lifestyle team in in a salaried capacity.

The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.

Key Responsibilities

Business Strategy & Planning

Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
Monitor and review business performance to meet strategic growth plan
Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
Control and monitor the relevant budget expenditures within the lifestyle team

Lifestyle Partnerships

Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region's lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions

Redemption & Rewards

Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform

Coordination with Local Team

Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay's travel and lifestyle propositions to local markets

Legal Compliance

People Development and Performance Management

Lead, support and encourage own team to achieve success
Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
Supervise and mentor direct reports, encouraging effective collaboration
Demonstrate leadership and lead by example in accordance with Cathay's core values
Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
Maintain active and ongoing dialogue in relation to employee goals and individual performance
Actively engage with employees to enhance communication and their understanding of department goals
Enhance the employee experience in line with the role level and the internal brand promise

E&A

Emergency and Accident and Crisis Response responsibilities as required

Requirements:

Academic Qualifications

University degree in Marketing, Business Studies or related discipline

Knowledge, Skills, Training and Experience

Minimum 10 years' relevant working experience, of which at least 3 years in a managerial position
Strong commercial mindset with good understanding of loyalty and rewards
Excellent communication and problem solving skills
Good marketing sense, good grasp and understanding of consumer insights.
Excellent written and oral communication skills in both English and local language.
Good team player and strong interpersonal skills, creative, dynamic and innovative
Independent, detailoriented and able to work under pressure and meet tight deadline
Must comply with the Company's mandatory COVID19 Vaccination policy

Must have the right to live and work in Canada

Benefits:

Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

Travel Privileges on Cathay Pacific Airways Global Network
Extensive wellbeing programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
Pension contribution p