Manager, Digital Marketing - Mississauga, Canada - Rexall Pharmacy Group ULC

Sophia Lee

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Sophia Lee

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Description

The Role:
Manager, Digital Marketing

At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the "I2CARE" values. Talk about a dream team


What you are looking for:


  • A closely connected culture
  • A total rewards package meant to enhance your worklife flexibility
  • Fully utilizing your talent
  • Professional growth and development via challenging projects and assignments
  • Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network
The road ahead is one of adventure and heart. Are you our next all star?


What you will be doing:


  • Lead the planning and execution of cohesive digital marketing initiatives across a growing and evolving digital ecosystem.
  • Work collaboratively with Rexall's marketing team to develop omnichannel marketing strategies to support cross functional business goals, objectives, and priorities.
  • Manage the relationship with Rexall's digital marketing agency.
  • Oversee the digital creative process; ensuring assets are delivered on time, including stakeholders review, assets approvals, and initiatives launch on schedule.
  • Build deep rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding.
  • Lead meetings with internal and external partners to define marketing program, objectives and desired results.
  • Lead Digital Marketing planning and calendar management (Owned channels)
  • Lead Campaign Management integration for Front Shop, Loyalty and Pharmacy initiatives.
  • Lead digital creative stakeholder review & approvals.
  • Manage the daytoday coordination of vendor DNA packages & results sharing (Front Shop & Pharmacy).
  • Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization.
  • Lead digital ecosystem analytics, and facilitate post campaign analysis, insights & learnings.
  • Measure efficiency and effectiveness of digital channels.
  • Closely monitor Digital Marketing Trends & Strategies and competitive landscape.

How you will succeed:


  • University Degree or College Diploma
  • 5+ years of relevant work experience in digital marketing campaign management
  • Exceptional project management skills with strong attention to detail.
  • Proactive, independent selfstarter, and resourceful
  • Strong ability to prioritize multiple projects; set and manage priorities to meet deadlines within a multitasking environment with changing priorities
  • Business acumen skills budget management, strategic tradeoffs, excellent analytical and influencing skills
  • Strong written and presentation abilities
  • Excellent interpersonal skills to build partnerships to effectively source information, obtain approvals and build relationships
  • Familiarity with SFMC considered an asset
At Rexall, we are better together. We serve our customers, partners, and patients best—we are our best—when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance
_._
**Are you #ALLin?

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