Manager, Digital Marketing - Mississauga, Canada - Rexall Pharmacy Group ULC
Description
The Role:
Manager, Digital Marketing
At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the "I2CARE" values. Talk about a dream team
What you are looking for:
- A closely connected culture
- A total rewards package meant to enhance your worklife flexibility
- Fully utilizing your talent
- Professional growth and development via challenging projects and assignments
- Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network
What you will be doing:
- Lead the planning and execution of cohesive digital marketing initiatives across a growing and evolving digital ecosystem.
- Work collaboratively with Rexall's marketing team to develop omnichannel marketing strategies to support cross functional business goals, objectives, and priorities.
- Manage the relationship with Rexall's digital marketing agency.
- Oversee the digital creative process; ensuring assets are delivered on time, including stakeholders review, assets approvals, and initiatives launch on schedule.
- Build deep rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding.
- Lead meetings with internal and external partners to define marketing program, objectives and desired results.
- Lead Digital Marketing planning and calendar management (Owned channels)
- Lead Campaign Management integration for Front Shop, Loyalty and Pharmacy initiatives.
- Lead digital creative stakeholder review & approvals.
- Manage the daytoday coordination of vendor DNA packages & results sharing (Front Shop & Pharmacy).
- Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization.
- Lead digital ecosystem analytics, and facilitate post campaign analysis, insights & learnings.
- Measure efficiency and effectiveness of digital channels.
- Closely monitor Digital Marketing Trends & Strategies and competitive landscape.
How you will succeed:
- University Degree or College Diploma
- 5+ years of relevant work experience in digital marketing campaign management
- Exceptional project management skills with strong attention to detail.
- Proactive, independent selfstarter, and resourceful
- Strong ability to prioritize multiple projects; set and manage priorities to meet deadlines within a multitasking environment with changing priorities
- Business acumen skills budget management, strategic tradeoffs, excellent analytical and influencing skills
- Strong written and presentation abilities
- Excellent interpersonal skills to build partnerships to effectively source information, obtain approvals and build relationships
- Familiarity with SFMC considered an asset
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**Are you #ALLin?
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