Strategist - Toronto, Canada - LG2

LG2

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At LG2, strategy is about ideas and global brand experiences that shape culture, create more engaged relationships between organizations and citizens, and deliver tangible results.

We do so through stories, content, identities, physical spaces and technology tools that are worth talking about, sharing, visiting and using.

Being part of LG2's Strategy team means being guided by inspiring leadership that strikes the right balance between business and people.

As a Strategist, you are responsible for the highest standards of strategic thinking and for inspiring compelling creative products. You are constantly refining and evolving the strategic process at the agency.

You are happiest getting your hands dirty, leading strategic efforts for projects big and small, new business pitches and ongoing client relationships.

You will work closely with varying levels of client and internal and external cross-functional teams.

You will provide support in facilitating sessions with anyone, from executives to creative directors to junior developers, inspiring creativity and focusing insights.

Your briefs will be tight and pointed, your decks informative and succinct, and your perspective sought after rather than avoided.

Responsabilities

Help to define the scope and recommend appropriate strategic resources and allocations for projects
Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements
Support new business pitches by developing strong, compelling stories based on insights
Develop and maintain relationships with key clients, identify new, unmet needs and introduce new opportunities accordingly
Drive creative/innovative solutions that will make an impact on client ROI
Lead development of the agency's strategic POV, processes and best practices
Identify business and marketing hurdles, industry drivers and competitive dynamics
Perform or direct research and analyze trends/results to determine strategic implications
Lead stakeholder interviews and facilitate workshops to obtain knowledge of the brand, marketing and business objectives
Conduct analysis of multiple solution options, develop and recommend a strategic approach that meets clients' objectives, applies customer insights and enables clients to compete effectively
Provide support in authoring various client deliverables suitable for the engagement, including research plans, creative briefs, brand strategy, communication strategy and digital strategy presentations, roadmaps, and recommendations and measurement frameworks
Develop creative briefs that inspire clients and creative teams alike to generate breakthrough ideas and implementation
Collaborate with crossfunctional project teams to motivate, create and implement short

- and long-term integrated marketing strategies

Ideal profile

46 years' experience in a strategy role, preferably in an advertising or marketing agency or consulting
Proven experience working on Tier 1 brands
Proven excellence in brand and communication strategy
Able to develop sound POVs on social media strategy and digital engagement strategies
Strong marketing acumen
Excellent critical thinking skills analytical, creative and lateral
Ability to trawl for insight wide and deep in business, consumer, brand and touchpoint
Curiosity, entrepreneurship, selfmotivation and humility
Strong leadership, social, interpersonal, selling and negotiation skills
Ability to write reports, presentations and general business correspondence
Ability to independently problemsolve
Ability to multitask across clients and projects
Strong communication, analytical and presentation skills
Perfect written and spoken English (French gets you bonus points)

Day after day, our incredible talent gives us their very best. They give us their ideas and their creative spark. Their willingness to just go for it, reach for success and sometimes even fail.

The least we can do is make their lives easier every day with meaningful benefits, each with its own special purpose

Here's the goods:

A worklife balance: As well as vacations, a week off between Christmas and the New Year, six FLEX days to use for whatever and whenever, and National LG2 Day in November.
Tools to put your health first: a customized group insurance program, access to Dialogue a telemedicine service and unlimited sick leave.
True flexibility: the possibility to work from one of our offices (Montreal, Quebec City, Toronto), your home, your cottage/chalet or on the road... It's all good. Plus the chance to work outside of Canada for up to one month a year.
Everything you need to work effectively at work and at home: MacBook and accessories, Google environment, access and subscriptions to various software depending on your role, etc.

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