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    Market Research Analyst - Toronto, Canada - Intuit

    Intuit
    Intuit Toronto, Canada

    2 weeks ago

    Intuit background
    Description

    Company Overview

    Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

    Qualifications

  • University BA / BS in related business or marketing specialization required
  • 3-5 years of marketing research based experience working cross functionally with product, marketing, web design, and content teams on qualitative and quantitative market research
  • Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
  • Proven track record leading market research or related field for a large international business
  • Experience collaborating with third party vendors to construct survey, recruitment of research participants, and leveraging automated systems to also recruit participants
  • Excellent ability to both lead and partner collaboratively across a range of cross-functional stakeholders
  • Meticulous approach to qual and quant based research and data analysis, deriving useful insights by synthesizing inputs from multiple data sources to unlock growth opportunities
  • Strong task and time management skills with the ability to handle and prioritize multiple tasks and duties simultaneously
  • Independently motivated, with the ability to take on and own tasks and duties without immediate direction
  • Exceptional interpersonal, written, and verbal communication skills and extensive experience using Microsoft and Google Office suites

    • Responsibilities

  • Work cross-functionally with marketing and strategy teams to identify research objectives, sharing information with other researchers
  • Liaise with US research counterparts to lift and adapt insights from their wealth of research and work to ensure efficiency and collaboration
  • Develop the overarching research learning plan to meet the business' objectives.
  • Responsible for determining research methodologies to align with business objectives.
  • Designing screeners, guides, and questionnaires that align with target segments and research objectives.
  • Manage and analyze both qualitative and quantitative results to uncover rich insights
  • Prepare and present learnings from various types of reports across marketing functions (including: Brand Health Studies, MMMs, Customer Churn Studies, Target Segment Reports and marketing trend research)
  • Bring customer insights to life through data and exceptional storytelling with impactful presentations that inspire and align stakeholders and leadership teams
  • Partner with the Analytics team to cross reference findings and draw out insights
  • Proactively stay up to date with research tool updates, technology and offerings
  • Answer questions and finding information for employees, agencies and partners
  • Provide assistance to team members and leadership as needed
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