Assistant Brand Manager - Vancouver, Canada - Rubicon Organics Inc.
Description
With a broad portfolio of brands ranging from premium through to mainstream, encompassing multiple strains and formats, Rubicon Organics is looking for a consumer-driven marketer to be our new Assistant Brand Manager across our portfolio.
If you're a consumer driven marketeer, with an insatiable curiosity and hunger to grow, we'd like to meet youPurpose of the Assistant Brand Manager role
- As a custodian of the brands, assist with the continued progression of brand health through an evolving brand positioning embedded firmly in consumer/shopper driven insights
- Support your brand lead in the strategic annual brand planning cycle, ensuring strong executable plans are embedded across the company
- As a member of the Marketing team, role model the mission, vision and values of Rubicon organics and instilling passion for our brands companywide.
We are looking for an outstanding Assistant Brand Manager:
- An agile, hands on team player with a passion for consumer marketing
- Ability to engage confidentially across all levels within the organisation
- A team player who wants to deliver a broad business impact, through their participation and contribution
Responsibilities
BRAND
- Development and implementation of activation briefs (TTL), resulting directly from an aligned Annual Planning Cycle, to actively improve brand conversion
- Collaboration with the innovation team and crossfunctional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies.
DATA DRIVEN INSIGHT
- Accountable for brand health and performance through monitoring and improving critical brand metrics including awareness, trial, penetration, brand equity measures, value/volume share, distribution, ROS, forecasting, price compliance etc
- Monitor and report on market trends, research outcomes and competitors' effectiveness
COMMERCIAL
- Partnership with sales team to execute channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
COMMUNICATION
- Assist with the development and execution of a datainfluenced marketing strategies with a heavy focus on digital marketing channels.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
What You Need
- 5+ years proven working experience with brand marketing in a CPG industry
- Degree in marketing or a related business field
- Proven ability to develop and implement consumer driven brand strategies
- Datadriven thinking partnered with a creative mind
- Solid verbal, written, and interpersonal communication skills and the ability to influence crossfunctional teams
- Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change
- Be based in greater Vancouver area or willing to relocate
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