Google Ads Specialist - Kitchener, Canada - My Social Media Group Inc

My Social Media Group Inc

Verified Company

Kitchener, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Are you a master of all things Google Ads? Do you possess an analytical mindset, a strategic approach, and a passion for driving digital advertising success? Our dynamic and forward-thinking company is seeking a talented and experienced Google Ads Specialist to join our team.

As a key member of our digital marketing team, you will be responsible for creating, optimizing, and managing high-performing Google Ads campaigns for our clients.

If you thrive in a fast-paced environment, love staying ahead of the curve with the latest industry trends, and have a knack for maximizing ROI, this is the perfect opportunity for you

Roles and Responsibilities:

Campaign Strategy and Management:

Develop comprehensive Google Ads strategies aligned with client goals and objectives.
Perform indepth keyword research to identify target keywords and optimize campaign targeting.
Create compelling ad copy and engaging ad extensions to drive clickthrough rates and conversions.
Monitor campaign performance, budgets, and bidding strategies to ensure optimal results.
Conduct A/B testing and implement datadriven optimizations to maximize campaign performance.

Landing Page Optimization:

Collaborate with web development and design teams to create and optimize landing pages for Google Ads campaigns.
Conduct thorough analysis of landing page performance and make datadriven recommendations for improvement.
Implement best practices for landing page optimization, including A/B testing and conversion rate optimization techniques.

Data Analysis and Reporting:

Monitor and analyze key performance metrics, such as clickthrough rates, conversion rates, and return on ad spend (ROAS).
Generate comprehensive reports and provide actionable insights to clients on campaign performance and optimization opportunities.
Utilize Google Analytics and other analytics tools to gain insights into user behavior and campaign effectiveness.
Continuously track and report on industry trends, competitor strategies, and market insights to inform campaign optimizations.

Client Collaboration and Communication:

Act as the primary point of contact for clients, establishing strong relationships and understanding their business objectives.
Conduct regular client meetings to provide updates on campaign performance, discuss strategies, and address any concerns.
Collaborate with internal teams to ensure cohesive alignment between Google Ads campaigns and broader marketing initiatives.
Offer expert guidance and educate clients on best practices, emerging trends, and opportunities within the Google Ads ecosystem.

Qualifications:

Proven experience as a Google Ads Specialist or in a similar role, with a track record of successful campaign management and optimization.
Indepth knowledge of Google Ads platforms, tools, and best practices.
Proficiency in utilizing Google Analytics and other analytics tools to analyze campaign performance.
Strong analytical skills, with the ability to interpret data, identify trends, and make datadriven decisions.
Excellent communication and presentation skills, with the ability to convey complex concepts to clients and team members.
Detailoriented mindset, with a focus on delivering highquality work and meeting deadlines.
Google Ads certifications are a plus.