Marketing Manager - Ottawa, Canada - Axe Staffing & Recruiting

Axe Staffing & Recruiting

Verified Company

Ottawa, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Full-time, Onsite opportunity

Responsibilities:

Develop and execute the marketing strategy to achieve company objectives and goals
Oversee the marketing coordinator and assign tasks and projects as needed
Create and manage marketing budgets, ensuring appropriate allocation of resources to drive ROI
Conduct market research and competitive analysis to identify trends and opportunities
Develop and execute campaigns across all channels, including online advertising, SEO, content marketing, social media, and events
Manage relationships with external agencies, vendors, and partners to ensure delivery of highquality campaigns
Measure and report on the effectiveness of marketing campaigns, adjusting strategies and tactics as needed
Collaborate with other departments to ensure alignment of brand messaging and communication
Continually monitor industry trends, best practices, and emerging technologies to improve marketing performance and stay ahead of the competition ion, skills, and ability to lead and manage a marketing team will also be evaluated.
Proven experience as a Marketing Manager or similar role in a B2B or B2C environment
Excellent communication, leadership, and project management skills
Strong analytical skills and datadriven decisionmaking
Ability to manage budgets and allocate resources effectively
Experience in creating and executing successful marketing campaigns across multiple channels
Solid understanding of SEO and online advertising principles and strategies
Bachelor's degree in marketing, business administration or related field
Willingness to work flexible hours, including evenings and weekends as needed
Passion for staying uptodate with the latest marketing trends, technologies, and strategies

Interview Process:

The selected applicants will be asked to prepare a marketing strategy and present it during the interview to showcase their creativity and quality of work.
Our agency will evaluate the proposed marketing strategy based on its potential impact, ROI, alignment with company objectives, and feasibility.