Campaign Insights Manager - Toronto, Canada - AcuityAds

AcuityAds

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

AcuityAds is a leading technology company that provides marketers with a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend.

Our journey automation technology,

illumin, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence,

illumin brings unique programmatic capabilities to close the gap between advertising planning and execution. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe, and Latin America. For more information, visit

here

Reporting directly to the Vice President of Analytics & Insights, the Campaign Insights Manager will own delivering data accuracy and compelling actionable insights for all our campaign deliverables to our clients (from customized Campaign reviews for our VIP clients, to weekly campaign check-reports for all our advertisers as well as any special projects from start to finish).

We are seeing a leader with strong digital marketing expertise and a deep understanding of programmatic KPIs will help our Customer Success/Sales teams identify key growth opportunities across different brands, agencies and industries.

Leading an high-performance team, your work is performed with a high degree of accuracy, vigilance and attention to detail and you coach and encourage the same from your team.

What You Will Do:

Oversee daytoday team operations (daily team huddles, escalations, operations meetings, etc.) in terms of delivering both automated and indepth digital marketing reports and insights
Develop a digital advertising insights framework that leads to actionable, valueadd recommendations, and measurable business value
Collaborate with peers and the data engineer team to drive increased automation of digital reporting and insights
Support/Lead initiatives and efforts to increase both Sales and Client Success Manager's understanding of Campaign performance for future client/business opportunities
Proactively monitor leading industry reporting practices/tools to continuously innovate and improve reporting output
Drive improvements of digital advertising measurement best practices through multitouch attribution, media mix modelling, and A/B lift tests
Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
Enhance digital analytics capability by developing a "bestinclass" analytics team, via a program focused on training and development of both technical and communications skills
Work with external and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution.
Collaborate with clients on marketing challenges and provide factbased analytical advice activities that aligns to strategy & drives business profitability
Provide casestudies/performance highlights to Marketing & Sales to drive demand for Acuity's services

Team Management

Strengthsbased coaching mentality, with clear focus on building a team culture of engagement, psychological safety, performancedriven and fun
Prioritizes, assigns and manages the intake and delivery of all reporting requests completed by a team of reporting analysts
Train new Reporting Analyst staff on process and procedures, plus developing and maintain onboarding database/tutorials for internal systems, processes, and procedures
Accountable for all client escalations for all team reporting deliverables
Engage Product Team, AdOps, and other internal departments to collaborate on illumin functionalities/feedback

What You Will Need:

Advanced skills in: VBA/Excel Macros, PowerPoint, Tableau, JIRA, Salesforce preferred
Experience compiling data from Campaign Manger 360, Facebook Ads Manager, Brightroll, Appnexus, Amazon DSP, Snapchat, Extreme Reach, Moat, Reddit, Pinterest, Nielson and any other 3rd Party Platforms is required
Knowledge of data structures and Systems
Ability to navigate multiple data sources and combine results in cohesive manner
Knowledge of Programmatic Advertising best practices specific to DSP technology
Previous experience as a Reporting Analyst for Demand-Side Platform is an asset
510 yrs proven track record in Marketing/Advertising analytics (programmatic preferred), min 2 yrs in people management role
Reporting or analytics experience with at least 2 media platforms (e

g:
Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).

Deep knowledge of performance media and analytics (can turn data into a story). Experience with both Google and Adobe Analytics, and with tag management platforms (e

g:
GTM, Adobe Launch, Tealium, etc.), and one or more testing platforms (e

g:
Optimizely, Adobe Target, etc.).