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    Content Marketing Specialist - Canada - Veriday Inc.

    Veriday Inc.
    Veriday Inc. Canada

    3 weeks ago

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    Description

    We are hiring a talented Content Marketing Specialist to be partof our Marketing team for permanent employment.

    As a Content MarketingSpecialist at Veriday, you will play a pivotal role in shaping thecompany's content strategy and establishing its position as a trustedadvisor.

    You will be responsible for creating compelling and engaging...

    of our Marketing team for permanent employment.

    As a Content MarketingSpecialist at Veriday, you will play a pivotal role in shaping thecompany's content strategy and establishing its position as a trustedadvisor.

    You will be responsible for creating compelling and engagingthought leadership content that resonates with our target audience ofsenior IT leaders seeking modernization, outsourcing, and digitaltransformation solutions.

    Your content marketing efforts will driveengagement, generate demand, and contribute to the overall growth andsuccess of Veriday.


    What will you do:

    • Develop and execute a comprehensive content marketing strategy alignedwith Veriday's business goals.

    Create high-quality, engaging content across various formats andchannels, such as blogs, articles, emails, whitepapers, case studies,podcasts, videos, and social media posts or other digital contentassets.

    Collaborate with internal stakeholders, such as heads of business,service implementation specialists, subject matter experts, partner accountmanagers and others to identify content topics, and themes.

    Develop a consistent and compelling narrative that effectivelycommunicates the value proposition of Veriday's offerings.
    Conduct keyword research and optimize content for search engines (SEO)to improve organic visibility and drive website traffic.

    Establish Veriday as a thought leader and consultant of trust in theindustry by producing insightful and informative content that addresses thepain points of senior IT leaders seeking modernization and outsourcingsolutions.

    Leverage content distribution channels and platforms such as email,lead nurturing campaigns, website, and social media to reach and engagetarget accounts and contacts.

    Monitor and analyze the performance of content marketing initiativesusing relevant metrics and analytics tools to track engagement, leadgeneration, and ROI.Manage content marketing campaigns effectively.

    Stay updated on industry trends, best practices, and emergingtechnologies in content marketing to continuously enhance Veriday'scontent strategy and effectiveness.

    What do you need to succeed:

    • Bachelor's degree in Marketing, Communications, Journalism, orrelated field.
    5-6 years of experience in content marketing, preferably in the B2Btechnology or professional services industry.
    Strong writing and editorial skills with the ability to createcompelling and persuasive content for different audiences andchannels.
    Knowledge of SEO best practices and content consumption patterns onLinkedIn.
    Experience with content creation and curation tools, platforms, andtechnologies.
    Excellent collaboration, communication, and interpersonal skills withthe ability to work effectively with cross-functional teams in a remotework environment.
    Creative thinking, adaptability, and a results-driven mindset with apassion for innovation and continuous improvement.

    What you can expect from Veriday:

    • A benefits package overviewed by a Veriday HR rep.
    Remote and/or hybrid working conditions.
    Professional development through learning and mentorship.
    An inclusive culture values your presence.
    Growth, Agility, Flexibility, and Autonomy at work.
    Dynamic, Fun-filled, and collaborative workplace maintains a greatLife-Work balance.
    We offer a competitive salary, remote workspace, and great people tocollaborate with. If this job sounds perfect for you, please apply.


    Diversity and Equal Opportunity Employment:
    Veriday Inc. is anequal opportunity employer.

    We are committed to promoting diversity andinclusion in our workplace and welcome applications from all qualifiedcandidates without discrimination based on race, religion, creed, color,nationality, age, gender, sexual orientation, marital status, veteranstatus, or disability.

    We encourage and welcome applications fromindividuals with disabilities, and we offer accommodations upon requestthroughout the selection process.


    Tagged as:
    remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home

    When applying state you found this job on Remote Network.

    #J-18808-Ljbffr


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