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Digital Marketing Specialist - Scarborough, Canada - Accuenergy (Canada) Inc.

Accuenergy (Canada) Inc.

Verified Company

Scarborough, Canada

1 month ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Assist the Marketing Manager in the development and implementation of the company's brand strategy.

Ensures all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation.

SEO

Support
SEO initiatives to rank keyword on first page
Identify and research potential keywords to target
Understand onpage and offpage
SEO
Update and maintain monthly reports outlining performance
Handson experience working with Hubspot or other ESP solutions
Drive web traffic growth, engagement, and lead generation
Design engaging DRIP campaigns
Map out data fields and build out workflows

Paid Ad Campaigns

Execute A/B testing campaigns
Improve qualified lead generation
Understand how to optimize copy and landing pages
Perform ongoing keyword discovery, expansion, and optimization
Research and analyze competitor marketing strategy

Social Media

Generate innovative content ideas and campaigns
Create and curate content for social media platforms.
Knowledge of LinkedIn, Facebook, Twitter, Quora, YouTube

Trade Shows

Manage trade show logistics and planning

Must-Have Skills

Excellent communication skills both written and verbal
Ability to multitask and complete deadlines in a fastpaced, challenging environment
A selfstarter who is able take ownership of projects and offer improvements
Outstanding cando attitude with a flair for detail and organization

Required Skills: