Email Marketing Manager - Mississauga, Canada - Knowledge First Financial

Knowledge First Financial

Verified Company

Mississauga, Canada

5 days ago

Posted by:

Sophia Lee

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Description

Job Profile:

At Embark Student Corp. ("Embark Corp."), we're on a journey to create an entirely new student experience.

One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future.

As enablers and orchestrators of students' success, we will create access, affordability and agency for students and their champions across our services and solutions.

This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

Embark Corp. is cultivating an environment that enables growth, trust and pioneering.

To help drive our transformation and growth, we are guided by the following strategic pillars:

Elevate our Expertise in Education Savings & Planning
Aspire to be Trusted and Easy to do Business with
Put our Customers in the Center of Our Experience
Partner to Drive Value, Scale and Reach

What makes us qualified to do this?

In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students.

We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow.

Our vision is set, our future is bright, and we're just getting started.

CHALLENGES TO BE MET

Codevelop with product the account management strategy and planning, identify areas to make investments in time, actions and channels.
Develop, manage, and execute proactive customer engagement programs against valueadd relationship or transactional opportunities (e

g:
grant maximization, education/student success content and programs, foundation value, etc.)

Manage automation engagement journeys and A/B testing calendar, manage campaign timelines and deliverables.
Liaise with the other marketing team members to ensure content and correspondence with customers is relevant, accurate and consistent.
Ensure prompt, accurate, and errorfree communication with customers to build loyal relationships and minimize unsubscribes.
Participate in the development, improvement, and implementation of the Customer Journey, making suggestions to improve conversion and overall satisfaction.
Analyze data to get smart insights and guide the channel and team.

WHO WE ARE LOOKING FOR
At Embark Corp., we value each employee for their unique perspectives and experiences. If you are someone who has experience and skills similar to what we are looking for and is aligned with the culture and values, please consider applying

University degree in Marketing or equivalent combination of education and business experience.
Proficiency in marketing automation technology with 23 year of experience and deep expertise with Salesforce Marketing Cloud.
Hands on working experience with HTML (troubleshooting, testing and implementation fixes).
Strong project management skills.
An ability to work under tight deadlines.
Someone who listens to diverse perspectives with an empathetic attitude.
A lifelong learner that is performance driven.
Someone who recognizes our customers as our most important stakeholders.
The ability to work in a team setting and serve value.
Someone who continuously takes initiative and embraces change.

Work Model

We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

Equal Opportunity Employer

We at Embark Corp., are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Embark Student Corp. has been Great Place to Work certified since 2018.