Manager, Digital Marketing - Toronto, Canada - Diabetes Canada

Diabetes Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

A world free of the effects of diabetes is our vision. That's why we're working together to improve the quality of life of people living with diabetes.

We're sharing knowledge and creating connections for individuals and the health-care professionals who care for them; advocating through public policy; and funding research to improve treatments and find a cure to end diabetes.

Join our dedicated, talented Diabetes Canada team and together, #LetsEndDiabetes

Role Overview

Location:
University Avenue, Toronto, Ontario.

Flexible work agreement policy in place allowing employees to work on a hybrid schedule, working remotely and with the expectation of being in-office.

This role includes, but not limited to:

Develop and implement organizational social media roadmap and strategy across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Work with media agency to plan and execute online paid media campaigns, including PPC, display, social media advertising, and remarketing to deliver campaign objectives.
Set clear objectives for online campaigns, track key performance indicators (KPIs), and provide reports on campaign performance.
Develop standard operating procedures (SOPs) for Diabetes Canada's digital channels to streamline processes, maintain consistency, and ensure best practice adoption. This includes creating detailed documentation outlining the processes, protocols and responsibilities for each channel to maximize efficiency, effectiveness and digital governance compliance.
Stay uptodate on industry trends, emerging technologies, best practices in digital marketing and integrate this knowledge into the digital governance at Diabetes Canada and campaign recommendations for improvement.
Manage and mentor a direct report, providing guidance, coaching and feedback to support their growth and development.
Postsecondary diploma or university degree in marketing, communications, or related field
5+ years of experience in digital marketing, with a proven track record of developing and executing successful campaigns
Experience managing and developing strategic plans for social media channels and national online paid media campaigns
Excellent analytical skills and the ability to interpret data to drive campaign performance
Strong project management skills, with the ability to manage multiple campaigns concurrently and meet deadlines
Experience working within an Agile methodology
Exceptional written and verbal communication skills
2+ years of experience managing and mentoring direct reports
Experience working within the notforprofit sector an asset

What Diabetes Canada Can Offer You

A meaningful role, making a difference every day for people living with or at risk of diabetes.
An entrepreneurial environment, working for a national organization where you feel valued, recognized, and rewarded.
A highperforming, collaborative team environment with proven leadership and highly skilled colleagues and commitment to excellent work culture.
Competitive paid timeoff benefits and a comprehensive group benefits plan, including health/dental, life insurance, disability, EFAP and companymatch Pension/RRSP.
Flexible work agreement policy in place allows employees to work regularly remote and/or hybrid schedule.

About the Application Process

Safe Place to Work - Diabetes Canada is committed to protecting the health and safety of our stakeholders and mitigating the risk of COVID-19 spread.

A mandatory COVID-19 vaccination program is in place and provides direction on the conditions under which individuals are permitted to be employed with DC.