Social Media - Toronto, Canada - Shift Collab

Shift Collab

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Shift Collab is one of Canada's largest therapy practices, operating virtually to support Canadians from coast-to-coast.

Founded in 2016, we're a family-owned business that's gone from a small clinic to over 145 brilliant teammates nationally — and we're just getting started.

We're hiring a Social Media & Content Manager that can own our social channels and create engaging content, infusing personality and connection into our brand.

You will work as part of our existing marketing team to ideate, create, execute, manage, and measure social media and content creation initiatives to extend our brand's reach.

What you'll do

You'll manage and grow our social following on Instagram, TikTok, and LinkedIn, with a little bit of Facebook and YouTube sprinkled in.
You'll engage with our therapists by interviewing them over video, and turning that video into small clips for social, audiograms, educational carousel posts, articles, and other consumable content.
You'll design eyecatching, curated posts, stories, and other visual content using Canva, Lightroom, audio and video editing suites, and other software.
You'll respond to all comments, direct messages, and reviews on all social platforms, acting as our brand's voice, as well as creating relationships with our followers.
You'll come up with and deliver unique ways for us to build our social following, whether through viral giveaways, themed campaigns, stories of therapy, and more.
You'll repurpose old content, giving it new life by, for example, editing a blog to improve its SEO, turning a video into a series of social posts, repurposing podcast content into TikTok videos, or taking a therapy worksheet and turning it into a leadgenerating quiz.
You'll plan and manage the process of batch content creation by key members of our therapist and leadership team.
You'll plan content ahead of time, building methodical content pillars that each serve a specific purpose.
You'll track all of your efforts with clear metrics, participate in weekly meetings, and work as part of a great team that loves what they do.

Who you are
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A lover of everything social: You see the world through social, cognizant of social trends and tactics that build brands like ours. You consume social content both personally and professionally, using it as a way to feel more connection with the world around you.
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A maker and doer: You are the kind of person who brings ideas to fruition. You see social as a place for you to make your mark, and you're prone to create as a way to express yourself.
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An editorial eye: Curation comes naturally to you. If something doesn't look or feel right, you point it out and find a solution.
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A lover of order: You value order and clarity in your life. When things feel like they're beginning to spin, you're the kind of person that slows down and prioritizes based on the big picture and initial goals.
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An affinity for therapy: You deeply understand the value of therapy — especially in today's world. You are fascinated by our minds, and use this interest to help you make content decisions.

Requirements of the role

We are a virtualfirst company, so you'll work from home as long as you're within a couple of hours of Toronto. You'll need a private home workspace that allows you to focus. You must be willing to attend regular inperson content creation opportunities in the GTA and Hamilton, including meetings, photo and video shoots, events, etc.
Must have at least 2 to 3 years of progressive experience in marketing roles or as a social media manager and content creator, with a proven track record of growing followers and increasing engagement on Instagram, TikTok, and LinkedIn.
Must be able to create content that is onbrand, aspirational, engaging, and adds value to our audience.
A deep competency in marketing software, including social management tools (Vista Social), design software (Canva, Illustrator), video editors (InVideo, Wave Video), podcasting software (Riverside), short link tools , Switchy), project management tools (ClickUp), HubSpot, Google Docs, and so forth.
High competency and understanding of content marketing, including how to lever one piece of content into multiple formats to maximize its reach and nurture leads.
Ability to absorb a wide range of data, test new concepts, and iterate marketing assets to perform as effectively as possible.
A talent for graphic design as needed, including a strong eye for brand consistency and a creative spark.
You are aware of influencer marketing and understand how to leverage influencers to promote brand awareness and partnerships.
Must have familiarity with the mental health industry, wellness trends, and the therapy landscape.

Our approach and compensation