Part-time Social Media Marketing Specialist - Toronto, Canada - The CReATe Fertility Centre
Description
Job Overview:
Key Responsibilities:
- Develop and implement a social media strategy that aligns with our brand and business goals
- Create and publish engaging content across various social media platforms (including Facebook, Instagram, TikTok, and YouTube)
- Strong social media graphic design abilities, with experience using Adobe Creative Suite and Canva
- Contribute to ideation and planning for social feeds, including planning content, writing captions, and scheduling posts
- Create shortform video content using your mobile phone
- Manage and grow our online community by engaging with followers, ensuring questions, comments and messages are responded to across platforms for clients in a timely manner at various points throughout the day
- Excellent copywriting and captionwriting skills. Strong attention to detail with excellent grammar and editing abilities
- You have above par time management with an ability to manage multiple priorities, balance deadlines
- Develop and execute social media campaigns to drive brand awareness, engagement, and sales
- Monitor social media performance metrics and use data to make inform future content and campaign decisions
- Collaborate with the other departments to ensure that social media efforts are integrated into our overall marketing and communications plan
- Stay uptodate with social media trends, best practices, and new technologies and tools
Minimum Qualifications:
- Bachelor's degree or diploma in marketing, brand management, digital media or communications
- Proven experience as a social media marketing specialist or similar role
- Excellent written and verbal communication skills
- Knowledge of social media platforms and their respective best practices
- Experience with social media analytics tools (e.g. Google Analytics, Sprout Social, Hootsuite)
- Ability to think creatively and develop engaging content that aligns with our brand and business goals
- Familiarity with the healthcare industry and/or medical device marketing is a plus
Job Type:
Part-time
Pay:
$20.00-$25.00 per hour
Expected hours: 24 per week
Benefits:
- Casual dress
- Company events
Flexible Language Requirement:
- French not required
Work Location:
In person
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