- Coordinate the production of content for websites, collateral and on social media channels as well as scheduling and creating email marketing plans
- Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables
- Provide event support, virtual and in-person, on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end.
- Provide list management support for events, email marketing campaigns, thought leadership, etc.
- Execute strategies for designated campaigns, including prospecting and cultivation initiatives, strategic partnerships, and sponsorships; and actively participate in the adoption of digital marketing technologies
- Day-to-day liaison with the internal marketing teams
- Develop and execute brand amplification strategies
- Conduct research and analysis on potential marketing campaigns
- Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
- Assure BDO corporate visual identity standards
- You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
- You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to your clients
- You share in an inclusive and engaging work environment that develops, retains and attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
- You grow your expertise through learning and professional development
- You have a University Degree in Communications, Marketing, Business or related discipline
- You have 2-3 post-graduation years of B2B working experience in a marketing role; experience with Professional Services firms would be considered an asset
- You possess experience with branding, digital and display advertising, events/project management, collateral development, tactical and execution level marketing planning, and administrative skills
- You have experience and/or familiarity with marketing technology tools (e.g., Marketo)
- You possess strong knowledge and experience with Microsoft Office including PowerPoint and Excel
- You have the capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
- You have the ability to undertake projects and task autonomously and with creativity
- You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
- You have excellent interpersonal skills, capacity to build strong relations with demanding professionals and ability to communicate confidently with all levels of the organization
- You are a disciplined, driven, self-starter with a commitment to continuous development and application of skills learned
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Specialist, Marketing - Guelph, Canada - BDO
Description
Putting people first, every day
BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.
Your Opportunity
We are looking for a Marketing Specialist. The role can be based in the Kitchener-Waterloo or Guelph.
As Marketing Specialist, you will support marketing, branding, and go-to-market efforts and own the following responsibilities:
How do we define success for your role?
Your experience and education