Marketing Associate - Waterloo, Canada - Manulife

Manulife

Verified Company

Waterloo, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you. _

Working Arrangement
Hybrid

We're looking for an outgoing, passionate, results-driven Marketing Associate to join the Manulife Insurance Marketing team. And just so we're clear - this isn't insurance as your Grandad explained it.

We're on a mission to modernize the insurance industry and set our business apart from traditional Financial Institutions using a fresh marketing approach.

With transformational leadership and a highly innovative and integrated Marketing organization it's an exciting time to be in Marketing at Manulife

We help our advisors and clients prepare for the BIG and _little _life moments that are hard to predict by offering solutions that help meet a range of financial goals.

Through integrated B2B and B2C marketing campaigns, we strive to push Manulife's reputation as an innovative, trusted and first-choice financial services provider.

Oh - and you bet we have fun along the way. We think big, we obsess about our customers and we get it done together

The Insurance Business Solutions Marketing Associate, you will be responsible for helping drive thought leadership and increase awareness of Manulife's industry-leading digital business solutions, underwriting innovation and tax and estate planning services.

Proactively identifying targeted digital marketing opportunities that will improve advisor engagement as well as feed the marketing data funnel are critical to this role.

Success comes from establishing a strong working relationship with key business partners to understand the industry, competitive landscape and Manulife's strengths.

You're a big-picture, creative thinker and you take initiative to learn, understand, win and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate in a matrix environment is essential.

And above all else, you're a proactive, nimble, responsible, organized team player who is keen to achieve results and learn along the way.

Key Accountabilities:

Create effective digital collateral for advisors and wholesalers, by understanding the needs of each audience
Plan, develop and execute successful marketing campaigns and initiatives to address key business needs, using industry and marketing data and insights
Monitor the effectiveness and relevance of marketing strategies on an ongoing basis as well as recommend enhancements or course correction, based on data and insights
Maintain relationships with Product and Sales partners to identify opportunities and challenges and collaborate on solutions
Manage a diverse workload and sometimes demanding and / or competing deadlines in a fastpaced environment
Collaborate with internal and external team members including; designers, translators and agency partners to ensure quality and accuracy of material to all identified audiences
Liaise with project teams and business partners within Retail Markets and Canadian Division to ensure all campaigns and related materials are aligned with overall strategic themes
Optimize use of internal partners and resources
Social Media and Digital teams, Creative Services, Strategy and Research to support the delivery of effective, high quality, ontime and onbudget campaigns
Share best practices with colleagues both among the team and in other marketing departments within Canadian segment to ensure consistency and success
Build an effective network of internal and external partners and maintain strong relationships with external suppliers.
Contribute to the continued development of the team's marketing plans and roadmap by embracing a strong teamplayer mentality, sharing key insights, identifying opportunities for alignment and understanding the needs and trends of the Retail business

Qualifications and Attributes:

35 years of work experience in Marketing successfully developing and implementing effective tactics and solutions to meet business objectives
Experience in insurance or financial services is advantageous
Postsecondary education specifically in Marketing or an equivalent field
Digital marketing experience and familiarity with marketing automation platforms (e.g. exact target, salesforce, adobe analytics, etc.)
Handson experience with online marketing campaigns, including management of targets and optimization methodologies would be advantageous
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects within a fastpaced and everchanging environment
Strong judgment, consulting, negotiating, influencing and collaboration skills