Mediabrands - Manager, Advance Analytics - Toronto, Canada - IPG Mediabrands

IPG Mediabrands
IPG Mediabrands
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description
General information


Agency:
Mediabrands


Job Function:
Data & Analytics


Location:
Toronto, Canada


Job Ref#:14146

  • Description & Requirements

Position Summary
Mediabrands Insights is looking for an individual who has an interest in data analysis and econometric modelling.

Working across a wide variety of accounts, you will manage a team that analyses client data and makes media mix recommendations that will increase topline business performance and ROI.

This position will work closely with team members across multiple disciplines such as media planning and investment, research, and strategy.

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Key Responsibilities

  • Manage and collaborate with a team of analysts to deliver marketing analytics projects for our clients
  • Oversee end to end modeling projects including:
  • Data Collection & Processing
  • Modeling
  • Quality checks
  • Optimizations
  • Able to rollup sleeves and contribute to data cleanup, modeling, insights generation and slide creation
  • Be the single point of contact for our global hubs you'll be working with our teams spread across multiple time zones
  • Pick up new methodologies, business terminologies quickly
  • Create a client ready presentation to communicate, present and evangelize the results to our clients and agency partners
  • Manage expectations with agency partners and clearly communicate deadlines
  • Create and maintain documentation and set up processes for efficient project management.

Desired Skills & Experience

  • Postsecondary education
  • University graduate and/or quantitative background preferred
  • Excellent written and verbal communication skills
  • People management skills an asset
  • Prior project management experience is preferred (but not necessary)
  • Knowledge of basic statistics (Rsquare, MAPE, Hypothesis testing) required
  • Ability to quickly pick up nuances of the business and adapt to business needs
  • Ability to handle multiple projects synchronously
  • Knowledge of coding preferred but not required
  • Marketing background preferred but not required
  • 3+ years of experience in a modeling OR modeling management role preferably in the marketing domain

Employment TransparencyAbout Us
IPG Mediabrands is the global media arm of Interpublic Group (


NYSE:
IPG).

Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies which in Canada includes UM, Initiative and Media Experts.

Its roster of specialty service agencies including MAGNA, Cadreon, Reprise Digital, Orion and Kinesso, offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

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